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The Most Popular New Cars in Cyberspace Reported by Kelley Blue Book

10 November 1997

The Most Popular New Cars in Cyberspace Reported by Kelley Blue Book

    IRVINE, Calif., Nov. 10 -- The Honda Accord and Toyota Camry
were the 1998 models that generated the most Internet new car price reports in
October, according to Kelley Blue Book.  The most popular Sport Utility
Vehicles were the Ford Explorer and Jeep Cherokee, with the Mercedes-Benz
ML320 the leading newcomer.  The greatest interest in minivans came from the
new Toyota Sienna, followed by Dodge Caravan.  The Chevrolet 1/2 Ton and Dodge
Dakota led all pick-ups.  The Chevrolet Corvette was the top sports car for
October.
    The findings come from Kelley Blue Book's Web site, http://www.kbb.com,
from which consumers generated over 5 million new and used car price reports
in October.  Users select a vehicle category, then get complete pricing on the
1998 vehicle of their choice.  Since 48% of the users of the Blue Book site
say they will buy a new car within 30 days, the rankings below are an
indicator of potential sales to the growing number of people who use the
Internet as part of their shopping experience.

                     October 1997 New Car Top 50 Models:
   (From data collected on the 170 models which have released 1998 pricing)

    1     98 Honda Accord
    2     98 Toyota Camry
    3     98 Ford Explorer
    4     98 Jeep Cherokee
    5     98 Toyota 4 Runner
    6     98 Toyota Sienna
    7     98 Honda Civic
    8     98 Ford Expedition
    9     98 Toyota Corolla
    10    98 Dodge Caravan
    11    98 Toyota Avalon
    12    98 Volkswagen Passat
    13    98 Mercedes-Benz ML320
    14    98 Nissan Altima
    15    98 Audi A4
    16    98 Chevrolet Corvette
    17    98 Chevrolet Blazer
    18    98 Chevrolet Malibu
    19    98 Subaru Forester
    20    98 Pontiac Grand Prix
    21    98 Volkswagen Jetta
    22    98 Lexus ES300
    23    98 Chevrolet 1/2 Ton Pickup
    24    98 Dodge Dakota
    25    98 Ford Mustang
    26    98 Dodge 1/2 Ton Pickup
    27    98 Audi A6
    28    98 Ford Windstar
    29    98 Lincoln Navigator
    30    98 Chevrolet Tahoe
    31    98 Porsche Boxster
    32    98 Jeep Wrangler
    33    98 BMW Z3
    34    98 BMW 318
    35    98 BMW 328
    36    98 Pontiac Firebird
    37    98 Mercedes-Benz E320
    38    98 Ford Taurus
    39    98 Oldsmobile Intrigue
    40    98 Chevrolet Camaro
    41    98 Lexus GS400
    42    98 BMW 528
    43    98 Chrysler Sebring
    44    98 Jaguar XK8
    45    98 Plymouth Voyager
    46    98 Lexus GS300
    47    98 Mercedes-Benz C280
    48    98 Chevrolet Lumina
    49    98 Lexus LS400
    50    98 Toyota RAV4

    Kelley Blue Book, best known for publishing the "Used Car Guide" for over
seventy years, has been providing new car pricing for more than 3 decades.  In
response to the proliferation of other Web sites offering new car pricing, the
company began last year to publish its accurate, timely pricing on the
Internet.

SOURCE  Kelley Blue Book