---

BMW Unveils New Lifestyle Merchandise Available at Retailers; on Internet

17 November 1997

BMW Unveils New Lifestyle Merchandise Available at Retailers; on Internet

    WOODCLIFF LAKE, N.J., Nov. 17 -- BMW of North America, Inc.
has introduced an all-new line of lifestyle accessories and gift articles,
available at BMW retailers and on the Internet at http://www.bmwusa.com .
    BMW's 1998 collection features about 200 items, most of it new
merchandise.  In addition, the company also offers BMW PerformanceWear, a
sportswear line for adults and toddlers that's updated seasonally.
    The new BMW collection features items such as:
    -- Outerwear including fleece pullovers, sweaters, chambray and denim
       shirts and jackets
    -- A lightweight 10-piece luggage collection made of microfiber and
       leather
    -- Business accessories such as a leather attache case, briefcases for men
       and women, a desk ensemble and brushed chrome picture frames
    -- A 21-speed folding mountain bike
    -- The ultimate tricycle and clothing for toddlers
    -- Rosenthal china mugs; watches and other accessories

    "Our lifestyle merchandise is an extension of the BMW brand.  Many of our
customers identify with the BMW product and have asked for merchandise that
supports their lifestyle," explained Hans Duenzl, Vice President of Aftersales
and Engineering, BMW of North America, Inc., the company's U.S. sales and
marketing arm.  "In fact, sales of this merchandise have nearly doubled in the
two years since BMW repositioned its collection with items created for the BMW
customer."
    Gift certificates are available at BMW retailers nationwide.  BMW apparel
and merchandise is available at retailers, and on the Internet at
http://www.bmwusa.com .

    BMW In North America
    BMW of North America, Inc. was established in 1975 to market and
distribute BMW automobiles in the U.S.  Motorcycle marketing and distribution
was added in 1980.  Since then the company's North American operations have
grown to include marketing, sales and financial services organizations in the
United States and Canada; a South Carolina manufacturing operation; a design
firm in California; and various other operations throughout the U.S. and
Canada.  BMW is represented in North America through a network of more than
375 automobile and 190 motorcycle retailers in the United States and Canada.
BMW (US) Holding Corp., the brand's North American headquarters, is located in
Woodcliff Lake, New Jersey.
    Information about BMW products is available to consumers via the World
Wide Web on the BMW homepage.  The address is: http://www.bmwusa.com .

SOURCE  BMW of North America, Inc.