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Ford Sells Two Million Trucks In Record Time

24 November 1997

Two Million Ford Trucks In Record Time

    DETROIT, Nov. 24 -- Customers lifted Ford Motor Company's
1997 U.S. truck sales past the two million sales mark today, the
earliest date that any company has reached that milestone.
    In 1995, Ford became the first company in history to sell two million
trucks in a calendar year, and then surpassed that performance in 1996 with an
industry sales record of 2,150,575.  Ford will set a new industry record in
1997.
    "Little wonder that Ford's two millionth truck this year was an F-Series
pickup," said Bob Rewey, Ford's group vice president for marketing, sales, and
service.  "After all, the F-Series has been the bedrock of the Ford Division
franchise for the last 50 years."
    In 1997, the F-Series will be America's best selling vehicle, car or
truck, for the 16th consecutive year and America's best-selling truck for the
21st consecutive year.  Since it was introduced in 1948, customers have
purchased more than 26 million F-Series pickups worldwide, making it the best
selling nameplate in automotive history.
    Next year, "Built Ford Tough" gets an exclamation point when an all-new
SuperDuty pickup joins the F-Series lineup.  Job #1 for the new truck will
roll off the line at the Kentucky Truck Plant in Louisville in January.
    Ford is the world's leading truck manufacturer and each of its products --
pickups, vans, and sport utility vehicles -- is at or near the top of its
class in product quality, safety, value, and sales.

SOURCE  Ford Motor Company