Toyota Reports November Sales
2 December 1997
Toyota Reports November Sales
TORRANCE, Calif., Dec. 2 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today announced total vehicle sales for November of 85,663, down 10.1
percent from last year's strong November performance. On a year-to-date
basis, the sale of 1,113,527 units represents an increase of 4.1 percent.
"Industry sales continue to mirror the economy's growth, boosted in
particular by sustained consumer confidence," said Yale Gieszl, TMS executive
vice president. "In this environment, our problem has been a shortage of
product, especially core products, such as Camry and 4Runner."
The 4Runner led Toyota's truck and sport-utility vehicle (SUV) sales and
posted its best November ever. The popular SUV recorded sales of 9,463, up
nine percent over last year, with year-to-date sales of 117,684, up 31.1
percent over last year. RAV4 also shared the spotlight with record-setting
November sales of 5,323, up 4.2 percent, with year-to-date sales of 61,618,
representing an increase of 20 percent.
The all-new Toyota Sienna minivan established a new benchmark in November
for Toyota's passenger van class with sales of 4,794 units.
Camry sales continue to lead Toyota's passenger car segment with year-to-
date sales of 352,902, up 5.8 percent. Due to short supply, November Camry
sales were down 22.5 percent at 23,530 units. The redesigned Corolla also
marked a solid month with sales of 14,809 units, and year-to-date sales of
202,210 units, up 4.8 percent from last year.
The Lexus Division posted its best-ever November with sales of 8,734
units, up 11.5 percent. The all-new GS luxury sport sedan took the market by
storm with GS 300 sales of 1,295 units, a 921.9 percent increase over the same
period last year, and GS 400 sales of 1,240.
Toyota's North American-produced (NAP) vehicles represented 60.3 percent
of November's sales. On a year-to-date basis, NAP vehicles represent 61.6
percent of sales, up 1.2 percentage points from the previous year.
There were 24 selling days in November, compared to 25 last year.
TOYOTA/LEXUS SALES
NOVEMBER, 1997
-CURRENT MONTH- -CALENDAR YEAR TO DATE-
DSR % DSR %
1997 1996 CHG 1997 1996 CHG
TOTAL VEHICLE
SALES 85,663 99,241 (10.1) 1,113,527 1,077,671 4.1
Memo: Total
Toyota Div. 76,929 91,084 (12.0) 1,024,902 1,003,635 2.8
Memo: Total
Lexus Div. 8,734 8,157 11.5 88,625 74,036 20.6
TOYOTA DIV.
IMPORT CAR 8,708 11,284 (19.6) 117,989 153,889
(22.8)
LEXUS IMPORT CAR 8,451 7,432 18.4 81,962 67,257 22.7
TOYOTA DIV NA
BUILT CARS 36,078 48,502 (22.5) 545,469 518,790 5.9
TOTAL TOYOTA CARS 53,237 67,218 (17.5) 745,420 739,936 1.5
SPORT UTILITY
VEHICLES 15,820 16,268 1.3 196,670 160,769 23.2
Memo: Lexus
Sport Utility 283 725 (59.3) 6,663 6,779 (1.0)
SMALL VANS 4,826 598 740.6 13,089 8,189 61.0
PICKUPS 11,780 15,157 (19.0) 158,348 168,777 (5.5)
*NORTH AMERICAN
BUILT VEHICLES
COROLLA 14,693 17,727 (13.7) 200,957 187,969 7.7
CAMRY 15,631 24,790 (34.3) 280,610 262,974 7.5
AVALON 5,754 5,985 0.1 63,902 67,847 (5.1)
SIENNA 4,794 0 NA 9,338 0 NA
PICKUP 10,747 11,964 (6.4) 131,028 132,620 (0.5)
TOTAL 51,619 60,466 (11.1) 685,835 651,410 6.0
N.A. VEHICLES % OF
TOTAL 60.3% 60.9% 61.6% 60.4%
SELLING DAYS 24 25 281 283
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales, U.S.A., Inc.
