Jaguar Reports November Sales
4 December 1997
Sales of V8-Powered Sedans Lead Jaguar to Nine-Year Peak
MAHWAH, N.J., Dec. 3 -- Demand for the new V8-powered XJ
Series sedans led Jaguar Cars to its best November sales in the United States
in nine years.
Sedan sales climbed 31.5 percent over November 1996 to 1,398, the highest
November for Jaguar since the record set in November 1988. Overall sales of
Jaguars, at 1,859 for the month, likewise hit their highest point since
November 1988.
Jaguar sales for the first 11 months of the year rose 8.2 percent over
1996. Sales of its sports cars, the XK8 Coupe and Convertible, were up
50.8% for the year.
"The enthusiasm we are seeing among customers in the showroom is
palpable," said Michael H. Dale, president of Jaguar Cars North America. "They
are telling our dealers that our new V8-powered XJ sedans are precisely on
target: virtually all new mechanical components and a more elegant interior
along with the sensuous exterior styling they expect from Jaguar. The fact
that we maintained 1997 pricing for 1998, despite significant improvements, is
also contributing to our showroom success."
Each of Jaguar's four sedan models registered gains for the month, with
the standard-wheelbase XJ Sedan showing a year-on-year increase of
58.7 percent. Like all Jaguar sedans this year, the XJ8 was introduced with
the award-winning AJ-V8 engine, side air bags, a redesigned interior and one
of Jaguar's two traction-control systems.
Sedan prices range from $54,750 for the XJ8 to $67,400 for the XJR, whose
zero-to-sixty-mile-per-hour time of 5.4 seconds makes it the fastest
production sedan in the country. The XJR registered a 47.0 percent gain over
November 1996.
November was the second month of sales for the V8-powered XJ Series
sedans. It was also the second-highest November on record for total Jaguar
sales, and sales were 7.4 percent higher than one year earlier.
November U.S. New-Vehicle Retail Sales
Nov. 1997 Nov. 1996 Change
XJ6/8 568 358 --
XJ6/8 L 279 241 --
VDP 404 349 --
XJR 147 100 --
XJ12 0 15 --
4-Door 1,398 1,063 31.5%
XJS Coupe 12 0 0 --
XJS Coupe 6 0 0 --
XJS Convertible 12 0 0 --
XJS Convertible 6 2 76 --
XK8 Coupe 70 128 --
XK8 Convertible 389 464 --
2-Door 461 668 -31.0%
TOTAL 1,859 1,731 7.4%
11-Month U.S. New-Vehicle Retail Sales
1997 1996 Change
XJ6/8 4,537 6,377 --
XJ6/8 L 3,043 380 --
VDP 2,709 4,122 --
XJR 567 539 --
XJ12 47 343 --
4-Door 10,903 11,761 -7.3%
XJS Coupe 12 0 1 --
XJS Coupe 6 0 2 --
XJS Convertible 12 4 26 --
XJS Convertible 6 46 2,801 --
XK8 Coupe 957 306 --
XK8 Convertible 5,435 1,136 --
2-Door 6,442 4,272 50.8%
TOTAL 17,345 16,033 8.2%
Notes: Amounts not adjusted for differing number of selling days, if
applicable.
VDP = Vanden Plas
SOURCE Jaguar
