Chrysler International Reports November Sales
4 December 1997
Chrysler International Reports Sales Down Slightly; Latin American Sales Surge 94 Percent In NovemberAUBURN HILLS, Mich., Dec. 4 -- Driven by strong sales results in Venezuela, the Latin America region continues to lead Chrysler's growth in international markets. Overall, Chrysler International reported sales of 18,890 units for the month, down 1 percent from a year ago total of 19,069. "We're pleased that Latin America is proving to be a strong market for us, particularly in light of the difficult economic conditions in many countries around the world," said Edwin H. Brust, General Manager - Latin America, Middle East and Africa Operations. "We have made some significant investments in South America over the past several years that are beginning to reap dividends." Venezuela was the single largest market for Chrysler outside of North America in November, posting sales of 2,685 vehicles, up 191 percent over year-ago sales of 922 vehicles. While Europe continues as Chrysler's largest overseas region, sales were down 3 percent from November 1996. The United Kingdom leads that region in terms of growth and volume, up 67 percent to 1,332 units in November, compared to 799 units a year ago. The Jeep(R) Cherokee was Chrysler's best-selling vehicle in international markets for November, posting sales of 5,268 units. However, Chrysler's minivans, now in both left- and right-hand drive versions, is the company's best seller on a year to date basis, selling 56,042 units, compared to 51,890 Cherokees. Regionally, Europe posted sales of 7,414 units for the month, down 3 percent; Asia-Pacific tallied 4,806 units, down 31 percent; Middle East/Africa reported sales of 1,818 units, down 8 percent; and Latin America posted sales of 4,852 units, up 94 percent over November of last year. On a calendar year to date basis through November, Chrysler International reported sales of 215,756 units, up 7 percent from the 201,729 units reported during the same period last year. SOURCE Chrysler Corporation