Becker Automotive Design to Exhibit Transformed Vehicles Complete With CARiN Vehicle Navigation
29 December 1997
Becker Automotive Design to Exhibit Transformed Vehicles Complete With CARiN Vehicle NavigationLOS ANGELES, Dec. 29 -- While much of the glamour of concept vehicles, such as those to be unveiled and exhibited at the Greater Los Angeles Auto Show, Jan. 2-11, lies in the styling, or "what's under the hood," some owners want, and often need, much more. They aren't content until they can "add on" special features and functions based on personal needs or preferences. Becker Automotive Design helps these aficionados realize their dreams by taking OEM luxury and performance several steps further. Adding world class electronics, exterior styling, high performance upgrades and custom interiors, Becker Automotive Design creates one-of-a-kind transformations. Using both knowledge and craftsmanship gleaned from over 25 years of pleasing the elite, Becker specializes in meeting customers' wants, whether they are special interiors, stability and comfort, responsiveness, safety, or the best electronics including audio, communication and navigation systems. Six specially transformed Becker vehicles will be on display at Booth No. K700 in Kentia Hall at the Greater L.A. Auto Show in the Los Angeles Convention Center. There will be five sport utility vehicles (SUVs), some valued in excess of $100,000, which will feature the luxury of a Rolls-Royce combined with unique utility and performance, and a turbo-charged Carrera Porsche, will sport an extraordinary $20,000 sound system and the latest in vehicle navigation. SUV owners who come to Becker want a vehicle transformed that gives them the luxury and feel of the Bentley, Mercedes and BMW on the inside while retaining a big, bold, rugged look and performance. Inside these are custom built and designed leather seats, European luxury carpet, suede headliner and exotic burl wood trim. Electronics range from laser and radar detectors or a mobile office to a complete video system or a stereo system that will "make you feel as if you are in the orchestra pit of the Hollywood Bowl." Value-added is Becker's ace. Customers do not just look for luxury and comfort. To Becker, performance upgrades are equally important. This may include such installations as gas pressurized adjustable shocks that help the vehicle instantly recover from road dips. Or, the addition of heavy duty anti-sway bars that provide more secure seating through turns. Supercharging combined with an advanced exhaust system can add an additional 150 horsepower which will move a 6,500-pound vehicle "like a feather to your touch." Outfitting a vehicle with the world's best braking system gives a more controlled and safer stop. Such improvements add to better vehicle handling, improved safety and more driving enjoyment. It is the expertise needed to transform these types of vehicles that draw many celebrity customers to Becker, and keep them coming back. When actor Wesley Snipes (White Men Can't Jump, One Night Stand) wanted to add the latest in vehicle navigation to his Acura NSX and his Toyota Land Cruiser, Howard Becker, president and owner, without hesitation, recommended CARiN, the aftermarket version of a BMW 5 and 7 Series option, made by Philips Car Systems. "It's about the only commercially available system that can audibly guide you to a destination without having to read a map or look at the screen," said Becker. Another famous customer, Will Smith, rap recording artist (Big, Willie Style) and movie actor (Independence Day, Men In Black), calls Becker craftsmanship "the best on the planet." Commenting on the CARiN unit in Becker's Suburban demonstration vehicle, Smith thought it might be the best way "to track alien life forms throughout the United States." Mark Stephenson, vice president of marketing at Philips Car Systems, said, "We know CARiN has star qualities but had no idea we would get this kind of attention from celebrities like Wesley and Will. That's the kind of value-added that typically comes from Becker. In fact, Howard did such a beautiful job installing the CARiN Navigation System that we used it in a recent video. He makes our aftermarket unit look like standard equipment." Gary Tuttle, a director for Tec-Masters, Inc. who will represent CARiN in Becker's booth, said, "We are fortunate to have an opportunity to do the L.A. Auto Show with someone like Howard Becker whose work is inspiring and exciting and whose client list reads like a Hollywood who's who." "Our customers end up with very special vehicles that not only are top of the line in luxury and performance but also are safer and more fun," said Becker. "Everyone attending the L.A. Auto Show will have a chance to see these special vehicles as well as preview the CARiN Navigation System in them." Philips Car Systems has global headquarters in Wetzlar, Germany, and U.S. offices in Farmington Hills, Mich., Cheshire, Conn., and Atlanta, Ga. As a unit of Philips Electronics N.V., Philips Car Systems has access to the resources of one of the world's largest digital technology corporations with 262,500 employees in more than 60 countries and worldwide sales of approximately $41 billion in 1996. Becker Automotive Design, located in Los Angeles, is a leader in the transformation of Suburbans, Tahoes, Yukons, Hummers, Mercedes Benz M Class, Range Rovers and Expeditions into luxury and performance utility vehicles. Becker's expertise includes the selection and installation of world class electronics, exterior styling, high performance upgrades and custom interiors specifically suited to the customer's wants and needs. The company utilizes its knowledge and craftsmanship to provide special interiors, stability and comfort, responsiveness, safety, and sophisticated electronics including audio, video, communication and navigation systems. SOURCE Philips Car Systems