Media Previews New Automotive Magazine at Detroit Show
6 January 1998
Media Previews New Automotive Magazine at Detroit ShowDETROIT, Jan. 6 -- Concept vehicles and new-model cars and light trucks aren't the only automotive products on display for the news media at this year's North American International Auto Show four-day press preview. More than 4,500 writers attending this year's auto show in Detroit also are receiving a sneak preview of the world's newest automotive publication -- eMOTION! Magazine. Described as the auto industry's "first multilingual, global publication" by Publisher Myron D. Stokes, eMOTION's first edition will be distributed next month to nearly 3.5 million readers. The inaugural issue features stories on Malaysia and the troubled Asia-Pacific auto market, the Audi Avus Quattro, Delphi Automotive's J.T. Battenberg, and Formula 1 racing. Stokes said the bimonthly magazine will be distributed initially in Spanish and English as a supplement in major North American newspapers such as the Chicago Tribune and La Prensa. Multi-language, international circulation will begin in late 1998 or early 1999. Newspaper selection and insertion is being handled by Michigan-based Valassis Communications, Inc. . "This isn't just another 'buff' magazine for car enthusiasts alone," Stokes points out. "eMotion! will cover a wide variety of interesting and controversial topics, products and personalities that give the world's largest industry its verve and vigor." Subsequent issues of the magazine will be published in Portuguese, German, Dutch, French, Italian, Indonesian, Korean and Russian. "In recognition of the important role played by China and Malaysia, eMOTION! also will be available by 1999 in their primary languages as well," Stokes added. Headquartered in Detroit, the magazine is targeted to readers in the 35-55 year-old age group with household incomes of $75,000 or more. Stokes is a veteran automotive journalist and award-winning former correspondent with Newsweek Magazine. Other key editorial contacts at the magazine include Managing Editor Martha Hindes, a well-known Detroit auto writer; Motorsports Editor John Chuhran, and Hispanic Editor David Morales. SOURCE eMOTION! Magazine