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Porsche's North American Sales Increase 87 Percent in 1997

6 January 1998

Porsche's North American Sales Increase 87 Percent in 1997

            Best Year for North American Porsche Sales Since 1988

    RENO, Nev., Jan. 6 -- Porsche Cars North America, Inc. (PCNA)
and Porsche Cars Canada, Ltd. (PCC) today announced they have achieved their
best sales year since 1988, selling a combined 13,731 sports cars during 1997.
Due in large part to the 1997 introduction of the Porsche Boxster, the
company's entry-level model and first all-new sports car in 19 years, sales
figures reflected an 87 percent increase over calendar year 1996.  It marked
the fourth year in a row Porsche has realized significant sales increases in
the U.S. and Canadian markets.
    PCNA reported total 1997 sales of 12,972 cars, an 86 percent increase over
its 1996 figures.  PCC recorded 1997 total sales of 759 automobiles, a
110 percent gain over the previous year.
    Porsche expects to experience similar North American sales growth in 1998
with the introduction of the newest version of its famed Porsche 911 model
currently taking bows at the Detroit and Los Angeles auto shows.

SOURCE  Porsche Cars North America