NuReality Introduces the First Car Audio Product to Feature SRS Labs' Revolutionary FOCUS Technology
8 January 1998
NuReality Introduces the First Car Audio Product to Feature SRS Labs' Revolutionary FOCUS Technology
LAS VEGAS, CES-Booth 11117, Jan. 8 -- NuReality, a leading
manufacturer of 3D audio processors featuring the award winning SRS(R)
technology, and SRS Labs, Inc. , the world's leading provider of
entertainment enhancement technology, announced today the introduction of the
VFX 4200, the first car audio product to include SRS Labs' FOCUS technology.
The VFX 4200 is an after-market car amplifier that includes FOCUS and SRS 3D
Sound and is expected to begin shipping to dealers and distributors in the
first quarter of 1998 with an MSRP of $299.95.
SRS Labs' new FOCUS(TM) technology is designed for use in automobiles
where producing a vivid stereo sound image is often a challenge due to door-
mounted speakers. FOCUS vertically raises the stereo image and positions the
perceived sound stage in front of the listener regardless of the actual
speaker location. When combined with SRS 3D Sound, FOCUS, as implemented in
the VFX 4200, creates a completely immersive sound stage in a car from only
the front left and right speakers.
An interactive demonstration of the FOCUS technology is available in the
SRS Labs booth #11117 at the Consumer Electronics Show in Las Vegas from
January 8 to January 11, 1998. SRS Labs has installed the FOCUS and SRS 3D
Sound technologies in a 1997 Hummer by AM General, courtesy of Huntington
Beach Hummer in Huntington Beach, California. Representatives from NuReality
will be available at SRS Labs' booth to demonstrate the VFX 4200, answer
questions and accommodate dealer inquiries.
Jim Mercer, Operations Manager of NuReality stated, "The Hummer is a
perfect choice for the demonstration at CES! As expensive and massive as the
Hummer is, the front channels get lost in the footwell. After adding FOCUS,
not only is the soundstage raised, but the entire vehicle is completely filled
with incredible 3D sound. If FOCUS with SRS can do that for a Hummer, just
imagine what it can do for other vehicles!"
Steve Sedmak, President of SRS Labs, Inc. stated, "We are very excited
about the introduction of the VFX 4200 and feel it has tremendous potential.
Any consumer who has non-optimally placed front speakers in their automobile
can purchase VFX 4200 and now enjoy a level of audio realism that has not been
possible before. I encourage all attendees of CES to stop by our booth and
hear how SRS Labs, NuReality and Hummer have raised audio to the next level
... Literally!"
Easy Installation with Existing Audio System
The VFX 4200 works with virtually any two channel car audio system and
accepts pre-amp and speaker level inputs for front door and kickpanel
speakers. Its slim design may be concealed under a seat or in the trunk with
mounting slots on both sides. Professional installers can adjust the height
of the audio image depending on the placement of the front speakers.
Controls
The VFX 4200 incorporates both the innovative FOCUS circuitry and the
patented SRS technology which allows the user to customize the sound image of
the front left and right channels.
FOCUS -- Fixed control that adjusts the height of the sound stage
depending on speaker placement
SRS -- On/Off switch to enable the user to bypass the SRS feature
REMOTE CONTROL PORT -- Future hardwired remote control capabilities for
on/off of FOCUS and/or SRS
OUTPUT LEVEL -- Sets the output from the amplifier
Specifications
RMS 4OWx2ch at 4 ohms, MOSFET amplifier
THD less than 0.05%
Dims: 9x2.5x9.25
About SRS Labs
Under the leadership of chairman Thomas C.K. Yuen, co-founder of AST
Research, SRS Labs, Inc. is the leading developer and licenser of audio
enhancement technology to the global community of consumer electronics and
computer OEMs. SRS Labs technologies, SRS 3D Sound or TruSurround, have
shipped in over 18 million products worldwide from over 115 industry leading
manufacturers. For more information on SRS Labs and its technologies, visit
the SRS Labs website at http://www.srslabs.com or contact SRS Labs by phone at
714-442-1070 or by fax at 714-852-1099.
NuReality Background
NuReality was founded in July 1993 by Thomas C. K. Yuen, co-founder and
co-chairman of AST Research. NuReality is a private company owned by Yuen who
is also the chairman of SRS Labs, Inc. Based in Southern California,
NuReality's Vivid 3D(TM) products are manufactured in the USA and shipped
around the globe.
Vivid 3D products have earned an overwhelmingly enthusiastic response from
the industry experts, including three "Innovations" awards from the
International Consumer Electronics Show (Summer 1994/ Winter 1995/ Winter
1996) and the "Best Product" award from the Retail Vision conference.
NuReality products are available from custom home electronics dealers as well
as direct sales.
For more information about NuReality and Vivid 3D products, contact
NuReality at 2907 Daimler Street, Santa Ana, CA 92705, (714) 442-1080, fax
(714) 852-1059. The NuReality website found at http://www.nureality.com has detailed
technical specifications, a 3D audio demo and area dealers.
NuReality, the NuReality logo and Vivid 3D are trademarks of NuReality.
All other trademarks and registered trademarks are of their respective
companies. SRS and Sound Retrieval System are registered trademarks of SRS
Labs, Inc. the United States and selected foreign countries. FOCUS and
TruSurround are trademarks of SRS Labs, Inc.
Above statements of Mr. Sedmak in the fifth paragraph of this release
include forward-looking statements and projections (including statements
concerning plans and objectives of management for future operations and
services, and statements concerning earnings expectations), that are based on
management's belief as well as assumptions made by, and information currently
available to, management.
SRS Labs believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's financial goals
will be realized. Numerous factors may affect the Company's actual results
and may cause results to differ materially from those expressed in forward-
looking statements made by or on behalf of the Company. Some of these factors
include the extent to which the Company's licensees incorporate SRS or the
Company's other technologies into products, the increase in the Company's
licensee base, the acceptance of the Company's new technologies, the rate the
Company's semiconductor licensees manufacture and distribute chips to OEMs,
the Company's ability to continue to effectively compete with others in the
field of audio enhancement technologies and general business and economic
conditions, particularly those affecting the consumer electronics market.
SOURCE SRS Labs, Inc.
