Paychex(R) Teams Up with Brett Bodine for 1998 NASCAR Winston Cup
8 January 1998Paychex(R) Teams Up with Brett Bodine for 1998 NASCAR Winston Cup
ROCHESTER, N.Y., Jan. 8 -- Paychex, Inc. will sponsor the Scandia Bodine Racing team's 1998 NASCAR Winston Cup campaign. Brett Bodine is scheduled to drive the #11 Paychex Ford in 35 NASCAR Winston Cup events this year. "We are excited to be part of NASCAR Winston Cup's 50th anniversary year," said Gene Polisseni, vice president of marketing, Paychex. "This year, NASCAR is targeting more than 200 hours of prime-time television programming. We view NASCAR racing as an exceptional opportunity to put the Paychex brand in front of a diverse, national audience." The first NASCAR Winston Cup event is scheduled for February 15, 1998 at Daytona International Speedway. "Today, with more than 100 offices, we have established a strong national presence," added Polisseni. "By capitalizing on the national exposure generated by NASCAR Winston Cup, the Paychex name will reach potential clients across the country. NASCAR Winston Cup's audience fits well with our marketing strategy. We're proud to have Brett Bodine on our team." Paychex, a leading U.S. payroll processor for businesses with 1 to 200 employees, provided payroll checks to more than 3.5 million of its clients' employees in the past year. Since his 1986 debut at the World 600, Brett Bodine has won over $5 million in career NASCAR Winston Cup earnings. Brett has 59 "top ten" finishes in NASCAR Winston Cup events. In 1990, Brett won the NASCAR Winston Cup event at North Wilkesboro and in 1994 he finished second at the Inaugural Brickyard 400. Team Scandia, a Division of International Motor Sports Group, fields top teams in NASCAR's Winston Cup series, the Indianapolis Racing League (IRL), National Hot Rod Association's (NHRH) Top Fuel series and Professional Sports Car Racing's World SportsCar series. In 1997, Team Scandia posted victories at the Exxon Superflo 12 Hours of Sebring (Sports Car), the Mopar Parts Nationals at Englishtown, NJ (NHRA Top Fuel), and Las Vegas 500k (IRL). The #11 Paychex Ford will debut at the 1998 NASCAR Winston Cup Preview, held on January 10, 1998, at Lawrence Joel Veterans Memorial Coliseum, WinstonSalem, North Carolina. Brett Bodine will appear from 3:45 p.m. to 5:45 p.m. Paychex, Inc. is a national provider of payroll processing, human resource and benefits outsourcing solutions for small to medium-sized businesses. Founded in 1971 and headquartered in Rochester, New York, Paychex serves more than 275,000 clients nationwide. For more information, call 800-322-7292 or visit Paychex' website (http://www.paychex.com). For information on the Scandia Bodine Racing team, call Carolyn Carrier, That's Racin Inc., 704-792-1830. Paychex is a registered trademark of Paychex, Inc. SOURCE Paychex, Inc.