J.M. Lexus Becomes J. D. Power Certified Retailer
9 January 1998
J.M. Lexus Receives J. D. Power and Associates Distinction
AGOURA HILLS, Calif., Jan. 9 -- J.M. Lexus, managed by David
Mullen, has been awarded Certified Retailer status by J.D. Power and
Associates. J.M. Lexus is located at 5350 West Sample Road, Margate, Florida,
33073. This distinction was received after the dealership successfully
completed a rigorous application process.
"J.M. Lexus feels that this is the highest honor that can be bestowed upon
us. We believe it will serve to set us apart in today's very competitive
retail marketplace," says David Mullen, Vice President-General Manager.
Certified Retailer status indicates that J.D. Power and Associates has
surveyed customers to ensure J.M. Lexus' commitment to providing high levels
of satisfaction with the new car purchase experience. As an independent third
party, J.D. Power and Associates conducts a random sampling of a dealership's
recent new car buyers. Upon successfully meeting stringent benchmark
qualifying criteria, the dealership is given the Certified Retailer
designation for one year. Throughout that year, the dealership is monitored
by J.D. Power and Associates to ensure that those levels are maintained.
Successful completion of the application process results in certification, and
permits use of the J.D. Power and Associates name and Certified Retailer logo
in advertising, promotions, and merchandising.
"The concept for our program has been in design and development for nearly
a decade. However, now with all the whirlwind changes in the automobile
retail environment, dealers more than ever need a means to differentiate
themselves in the marketplace," said J.D. Power III, founder and chairman of
J.D. Power and Associates.
Certification programs already exist to evaluate the quality of products,
but there are no credible independent programs to measure the car shopping
experience, according to the project's director Linda Hirneise, who is also a
J.D. Power and Associates partner. She said that this program is the first to
certify dealers who have reached and will maintain top levels of customer
handling during the new-vehicle buying experience.
While certification consideration is open to all dealers, Hirneise
emphasizes, it is expected that the best of the best will most likely be fewer
than 5 percent of all new-car and truck dealerships. "David Mullen and his
entire dealership group are to be commended for their tireless commitment to
satisfying their new-vehicle customers. They truly are a cut above the rest
as expressed by their current customers," says Linda Hirneise.
J.D. Power and Associates is an international firm best known for its
marketing information services in key business sectors including market
research, forecasting and customer satisfaction. The firm's quality and
satisfaction measurements are based on actual customer responses from over a
million consumers annually. With its headquarters in Agoura Hills,
California, the firm also has U.S. offices in Torrance, California; Michigan;
and Connecticut. Its international locations include Japan, Korea, England,
Canada and Brazil.
J.D. Power and Associates can be accessed through the World Wide Web at
http://www.jdpower.com. Email: info@jdpower.com.
No advertising or other promotional use can be made of the information in
this release or J.D. Power and Associates survey results without the express
prior written consent of J.D. Power and Associates.
SOURCE J.D. Power and Associates
