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1997 Goodyear Racing Attendance Report Statistics Compiled by The Goodyear Tire & Rubber Company

15 January 1998

1997 Goodyear Racing Attendance Report Statistics Compiled by The Goodyear Tire & Rubber Company

    AKRON, Ohio, Jan. 15 -_ Auto racing attendance in North
America continued its meteoric rise in 1997, soaring beyond the 16-million
mark for the first time, according to annual figures released today by The
Goodyear Tire & Rubber Company.
    The 1997 spectator attendance grew 9.3 percent compared to the 1996 figure
of 3.7 percent, as an astounding 16,861,291 fans filled race track grandstands
across the country to watch the action in 12 North American racing series in
which Goodyear competes and monitors competition.  Attendance was 15,430,637
in 1996.
    Goodyear's attendance report has been published annually as a barometer of
motorsport's popularity in North America for 26 years.  The figures are
compiled from official sanctioning body statistics, track numbers, Goodyear
racing reports and other sources.  All figures represent weekend totals, with
the dates from multi-race events counted only once in grand totals.
    "The year 1997 was without a doubt one of the most exciting in recent
American motorsports history," said Stu Grant, general manager of worldwide
racing for Goodyear.  "Several multi-million dollar tracks opened their gates
to enormous crowds, television audiences watched in growing numbers, racing-
related stocks intrigued Wall Street and previously disinterested major
business and financial publications followed the action with numerous features
on the growing business of auto racing."
    Once again, NASCAR's Winston Cup series drew the largest audience, up 9.0
percent, with 6,091,356 fans attending the 32 points events.  They watched
legend-in-the-making Jeff Gordon capture his second Winston Cup Championship
in three years after battling bumper to bumper with Dale Jarrett and Mark
Martin to the final checkered flag.  Average attendance was a record-breaking
190,355 per event, up from 180,260 in 1996.
    With 12 of the 19 tracks on the Winston Cup circuit building thousands of
additional seats and corporate suites, record crowds became the norm on the
circuit.
    The PPG CART World Series (now CART FedEx Championship Series) also
experienced record attendance in 1997, as it crowned its new champion Alex
Zanardi.  Including debut races at California Speedway and Gateway
International Raceway, a record 2,491,050 spectators filled the stands at the
17 events, an increase of 5.3 percent over 1996.  With additional races in
Houston and Japan planned for 1998 and a new title sponsor in FedEx, the
series is in position to continue with strong growth.
    An estimated 2,168,481 National Hot Rod Racing Association fans,
representing a 16 percent increase and 299,044 spectators more than in 1996,
attended the 22 NHRA-sanctioned events in 1997.  Three well attended new
events in St. Louis, Dallas and Houston contributed greatly to the impressive
increase.
    With four additional races at Texas, Fontana, St. Louis and Las Vegas in
1997, the NASCAR Busch Series Grand National Division showed one of the
largest hikes in spectators in 1997.  A total of 1,942,750 fans, up from
1,665,700 in 1996, watched as Randy LaJoie captured the title and became the
first Busch Series driver to earn more than one million dollars in prize money
in a season.
    The ever-popular World of Outlaws sprint series held three new races in
1997 to bring the series total to an incredible 73 events.  An estimated
1,602,300 fans, a 0.5 percent increase over 1996's total, watched Sammy
Swindell capture the 1997 title.
    The 1997 Indy Racing League season featured eight races, up from five in
1996, with  close competition and only one repeat-winner -- Arie Luyendyk, who
captured both the Indy 500 and the Texas races.  New races in Texas and in the
traditional stock car market arena at Charlotte, both produced very credible
results.  A total of 1,347,000 fans attended the IRL's eight events, including
the Indianapolis 500, for an increase of 17.7 percent over 1996.
    The Sports Car Club of America's Trans-Am series attendance was down 29.2
percent in 1997, with the loss of one race on the schedule and a transition in
the sanctioning body organization.  A total of 924,417 fans attended the
season's 13 races.  In addition to having a new title sponsorship in 1998, the
series will also add new races at Homestead, Laguna Seca and Grand Rapids,
Mich.
    Growth continued for the NASCAR Craftsman Truck Series in 1997 with
920,367 fans attending the season's 26 races, up from 24 events in 1996.  The
1997 season featured two new races at the Texas Motor Speedway and the
California Speedway, while the 1998 schedule includes an event at Gateway
International Raceway.
    The American Speed Association showed a slight increase in 1997, up
0.4 percent from 1996, without adding any additional dates.  The series drew
580,000 fans to its 20-race season.
    The IMSA GT and IMSA World Sports Cars (now Professional Sports Car
Racing) added an additional race in 1997 and increased attendance by 18.8
percent, as 517,251 fans attended the 11-race season.
    With one less race in 1997, the International Hot Rod Association's
attendance figures were down 10 percent, with 387,164 spectators.
    The International Race of Champions' four-race schedule showed a dramatic
increase with 327,000 spectators, up from 284,447 in 1997.  With an appearance
scheduled at the Indianapolis Motor Speedway in 1998, replacing Talladega,
spectator numbers should continue to grow considerably.
    "The exceptional growth of auto racing in North America this past year can
be attributed to a number of factors including an expanded television
audience, new race track construction and increased corporate sponsorship,"
said Grant.  "But race car drivers themselves play a major role in the growth
of the sport via their accessability and credibility to the fans -- they have
become heroes and role models for thousands of high-performance enthusiasts."
    Goodyear's commitment to auto racing and its number of championships is
unequaled by any other tire company in the world.  On any given weekend, at
any number of places, Goodyear Eagle racing tires are competing, from Formula
1, stock cars, Indy cars and drag racing to trucks, sports cars, sprints and
off-road.

                 1996-1997 GOODYEAR AUTO RACING ATTENDANCE REPORT

    SANCTIONING BODY      RACE DATES   TOTAL ATTENDANCE   AVERAGE ATTENDANCE
    AND CAR TYPE             1997            1997*               1997
    NASCAR WINSTON CUP
      STOCK CARS              32           6,091,356            190,355
    CART CHAMP CARS           17           2,491,050            146,532
    NHRA DRAG CARS            22           2,168,481             98,567
    NASCAR GRAND NATIONAL
      STOCK CARS              30           1,942,750             64,758
    WOO SPRINT CARS           73           1,602,300             21,949
    IRL INDY CARS              8           1,347,000            168,375
    SCCA TRANS-AM SPORTS CARS 13             924,417             71,109
    NASCAR TRUCKS             26             920,367             35,399
    ASA STOCK CARS            20             580,800             29,040
    PSR GT/WORLD SPORTS CARS  11             517,251             47,022
    IHRA DRAG CARS             9             387,164             43,018
    IROC STOCK CARS            4             327,000             81,750
    GRAND TOTALS FOR
      NORTH AMERICA**        230          16,861,291             73,310

                 1996-1997 GOODYEAR AUTO RACING ATTENDANCE REPORT

    SANCTIONING BODY          RACE      TOTAL        AVG.       ATTENDANCE
      AND CAR TYPE           DATES    ATTENDANCE   ATTENDANCE    GAIN/LOSS
                              1996      1996*        1996        1996-1997


    NASCAR WINSTON CUP
      STOCK CARS               31       5,588,069   180,260         9.0%
    CART CHAMP CARS            16       2,366,440   147,902         5.3%
    NHRA DRAG CARS             19       1,869,437    98,391        16.0%
    NASCAR GRAND NATIONAL
      STOCK CARS               26       1,665,700    64,065        16.6%
    WOO SPRINT CARS            70       1,594,100    22,773         0.5%
    IRL INDY CARS               5       1,144,002   228,800        17.7%
    SCCA TRANS-AM SPORTS CARS  14       1,305,571    93,255       (29.2%)
    NASCAR TRUCKS              24         811,050    33,794        13.5%
    ASA STOCK CARS             20         578,740    28,937         0.4%
    PSR GT/WORLD SPORTS CARS   10         435,301    43,530        18.8%
    IHRA DRAG CARS             10         430,227    43,023       (10.0%)
    IROC STOCK CARS             4         284,447    71,112        15.0%
    GRAND TOTALS FOR
      NORTH AMERICA**         215      15,430,637    71,770         9.3%

    *  Figures compiled from Goodyear Racing Division race reports, event
       promoters, official sanctioning body statistics and other sources.
       Total event attendance includes practice and qualifying days.
    ** Attendance and dates for multi-race events counted only once in grand
       totals.

    ASA = AMERICAN SPEED ASSOCIATION
    NASCAR = NATIONAL ASSOCIATION FOR STOCK CAR AUTO RACING
    CART = CHAMPIONSHIP AUTO RACING TEAMS
    NHRA = NATIONAL HOT ROD ASSOCIATION
    IHRA = INTERNATIONAL HOT ROD ASSOCIATION
    PSR = PROFESSIONAL SPORTS CAR RACING
    IRL = INDY RACING LEAGUE
    SCCA = SPORTS CAR CLUB OF AMERICA
    IROC = INTERNATIONAL RACE OF CHAMPIONS
    WOO = WORLD OF OUTLAWS

    Figures are not released for individual tracks.  No other race
    demographics or television ratings are available.

SOURCE  Goodyear Tire & Rubber Company