Bridgestone/Firestone Launches V-Banner(TM) Campaign To Drive Traffic Within the Dayton Tire Web Site
5 March 1998
Bridgestone/Firestone Launches V-Banner(TM) Campaign To Drive Traffic Within the Dayton Tire Web Site
SAN DIEGO, and NASHVILLE, Tenn., March 5 -- With the use of
InterVU Inc.'s V-Banner(TM) video advertising banner, Danton
Tire division of Bridgestone/Firestone, Inc., is speeding onto the Internet
for its March 15 debut in Indy Lights auto racing. The InterVU V-Banner is
being used to drive traffic from the combined Bridgestone/Firestone/Dayton
Consumer Tires web site ( http://www.daytontire.com ) to the Dayton Racing section.
Once viewers click-through to the Dayton Racing pages, they will see the
upcoming TV commercial introducing Dayton Daytona tires as the official tire
of the 1998 PPG Dayton Indy Lights Championship.
"We are very pleased to see a major advertiser such as
Bridgestone/Firestone pioneer a new use for our V-Banner," said Allie Shaw,
InterVU's director of marketing. "The V-Banner has proven to be an effective
tool in increasing customer recognition, national branding and direct
response. Using it to drive internal site traffic in addition to external
traffic is a natural application."
"InterVU's V-Banner will raise Bridgestone/Firestone/Dayton's national
awareness to Internet users while driving traffic to and through the site,"
said Michael Fluck, Manager of the Consumer Tires Internet site for
Bridgestone/Firestone. "The use of V-Banners will be expanded to support our
Bridgestone and Firestone racing activities in Formula One and Indy Racing,
respectively."
The power of video brings the national branding of television advertising,
syndication, licensing, sponsorship, promotion and e-commerce to the Web.
With the InterVU V-Banner, video clips are integrated into traditional ad
banners and delivered through the InterVU Network. The V-Banner drives video
messages to the end user while increasing message retention, national
branding, direct response and click-throughs.
About Bridgestone/Firestone
Nashville-based Bridgestone/Firestone is the largest subsidiary of
Bridgestone Corporation, the world's largest tire and rubber company.
Bridgestone/Firestone develops, manufactures and markets Bridgestone,
Firestone, Dayton associate and private brand tires. The company also
produces Firestone air springs, roofing materials, synthetic rubber, and
industrial fibers and textiles.
About InterVU Inc.
Offering full-service video solutions to major ISP's, advertisers,
advertising agencies, TV networks and web sites, InterVU's Network optimizes
bandwidth for Web sites and end-users to increase performance while driving
down costs. InterVU's comprehensive, turnkey video services include the
management and distribution of the V-Banner (video advertising banner), video-
on-demand, live broadcast and video encoding. InterVU currently works with
over 30 clients including several Fortune 500 companies. Clients such as NBC,
Major League Baseball, Intel, Ralston Purina, FAO Schwartz, and Volvo
regularly use InterVU's Network.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties that might cause actual results to differ from those foreseen,
including the market acceptance for InterVU's specialized services,
technological change and intense competition, as well as the other risks
detailed from time to time in InterVU's SEC reports, including the report on
Form 8-K filed on December 1, 1997.
SOURCE InterVU Inc.
