Subaru Sells Its 3 Millionth Vehicle In The US
16 March 1998
Subaru Sells Its 3 Millionth Vehicle In The USCHERRY HILL, N.J., March 16 -- Subaru of America, Inc (SOA) announced today that it has sold its three millionth vehicle in the United States. "Reaching the 3-million-unit sales milestone is particularly special for us since we are celebrating our 30th anniversary in the United States in 1998," said George Muller, the company's president and COO. "It also comes on the heels of record-breaking sales for 1997 and the resurgence of the Subaru brand in the US," he added. Founded by two American entrepreneurs in 1968, the company was the only publicly-traded import auto company. In 1990, after 22 years of public ownership, the company was acquired by its manufacturing partner, Fuji Heavy Industries Ltd., as a wholly owned subsidiary and is today the exclusive US sales and marketing company for Subaru automobiles. Long known for its heritage in traction technology, Subaru was among the first auto manufacturers to offer front-wheel drive vehicles in the US in 1972. In 1975, the company introduced the market's first four-wheel drive passenger car. Today, it sells only all-wheel drive vehicles and sells more all-wheel drive cars than all of the other manufacturers combined. Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of nearly 610 franchised dealers across the United States. The Outback and all Legacy models sold in the United States are built at the company's American manufacturing plant, Subaru-Isuzu Automotive, Inc., which employs over 3,000 full-time associates and is located near Lafayette, Ind. SOURCE Subaru of America, Inc.