Records for Civic, Passport and Acura CL Drive American Honda Sales Increase
1 April 1998
Records for Civic, Passport and Acura CL Drive American Honda Sales Increase
TORRANCE, Calif., April 1 -- Best ever March sales of the
Honda Civic and Passport, combined with all-time record sales of the Acura CL
and continued strong demand for the new Accord, helped boost American Honda
total vehicle sales to 83,450 units in March, an increase of 5.0 percent over
year-ago totals, according to figures released today by the company. Year-to-
date sales for American Honda totaled 219,350 units for the first quarter of
1998, an increase of 7.0 percent over the same period last year.
Honda Division sales for March were up 8.5 percent to 74,522 units, while
year-to-date sales of 198,076 were up 10.7 percent over last year, putting the
division on track for another record sales year. "Civic sales continue to
defy the trend, while demand for the new Accord shows no signs of letting up,"
said Dick Colliver, Honda Division senior vice president of sales. "1998
looks to be our best year ever."
March sales of the new Accord were up 24.5 percent to 33,832 units, with
year-to-date sales totaling 91,322 units, a 18.7 percent increase over the
same period last year. Civic sales of 28,801 units were up 5.5 percent for
the month, setting a new March record. CR-V sales were hurt by reduced
inventories of the hot-selling SUV, while the Honda Passport posted a 55.0
percent gain in sales over March of last year with sales of 2,057 units.
Acura division sales of 8,928 were up 24.5 over last month, boosted by
sales of the CL performance-luxury coupe, which set a new all-time one-month
sales record of 2,548 units in the month of March.
AMERICAN HONDA VEHICLE SALES FOR MARCH, 1998
Month-to-Date Year-to-Date
Mar Mar DSR** Mar Mar DSR**
1998 1997 % Chg. 1998 1997 % Chg.
AMERICAN HONDA TTL 83,450 79,488 5.0% 219,350 205,083 7.0%
*** Total Car Sales 72,842 67,375 8.1% 191,255 182,955 4.5%
*** Total Truck
Sales 10,608 12,113 -12.4% 28,095 22,128 27.0%
IMPORT CAR SALES 10,142 14,212 -28.6% 24,027 37,132 -35.3%
*** Honda Division 3,870 5,963 -35.1% 8,927 17,836 -49.9%
Acura Division 6,272 8,249 -24.0% 15,100 19,296 -21.7%
IMPORT TRUCK SALES 8,551 10,786 -20.7% 22,406 16,975 32.0%
***Honda Division 8,443 10,690 -21.0% 22,061 16,778 31.5%
Acura Division 108 96 12.5% 345 197 75.1%
DOMESTIC CAR SALES 62,700 53,163 17.9% 167,228 145,823 14.7%
Honda Division 60,152 50,686 18.7% 161,399 139,226 15.9%
Acura Division 2,548 2,477 2.9% 5,829 6,597 -11.6%
DOMESTIC TRUCK SALES
Honda Division 2,057 1,327 55.0% 5,689 5,153 10.4%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 74,522 68,666 8.5% 198,076 178,993 10.7%
Accord* 33,832 27,165 24.5% 91,322 76,929 18.7%
Civic* 28,801 27,289 5.5% 75,444 74,016 1.9%
Prelude 1,297 1,599 -18.9% 3,174 4,694 -32.4%
del Sol 79 596 -86.7% 349 1,423 -75.5%
EV-Plus 13 --- --- 37 --- ---
Odyssey 1,243 1,709 -27.3% 3,181 4,809 -33.9%
Passport* 2,057 1,327 55.0% 5,689 5,153 10.4%
CR-V 7,200 8,981 -19.8% 18,880 11,969 57.7%
*Domestic Vehicle
Ttl 62,006 52,013 19.2% 166,885 144,379 15.6%
Accord 33,791 27,161 24.4% 90,947 76,921 18.2%
Civic 26,361 23,525 12.1% 70,452 62,305 13.1%
Passport 1,854 1,327 39.7% 5,486 5,153 6.5%
Acura Division Total 8,928 10,824 -17.5% 21,274 26,092 -18.5%
Integra 3,057 3,280 -6.8% 7,152 8,244 -13.2%
CL (Domestic Built) 2,548 2,477 2.9% 5,829 6,597 -11.6%
TL 2,178 3,047 -28.5% 5,072 6,285 -19.3%
RL 1,023 1,880 -45.6% 2,820 4,634 -39.1%
NSX 14 42 -66.7% 56 133 -57.9%
Legend --- 2 --- --- 2 ---
SLX 108 96 12.5% 345 197 75.1%
Selling Days 26 26 --- 76 76 ---
** Daily Selling Rate
SOURCE American Honda Motor Co., Inc.
