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CART to Honor Millionth Visitor to cart.com Website

24 April 1998

CART to Honor Millionth Visitor to cart.com Website

    NAZARETH, Pa., April 24 -- The new look and feel of cart.com
has significantly increased the number of visitors to the Championship Auto
Racing Teams' Internet site and fans can participate in the growth through the
"cart.com Millionth Visitor" contest.
    The person who is the Millionth Visitor to the site will receive a CART
leather jacket.  Additionally, each person who enters cart.com and registers
in the "Millionth Visitor" contest will be eligible to win the same leather
jacket that will be presented to the Millionth Visitor.  Both individuals also
will be featured in a story on the website.
    Through the end of March, 631,676 individuals visited the CART site, an
increase of 123 percent over the first quarter of 1997.  Visits in March, 1998
totaled 328,541, an increase of 211 percent over the same period a year ago.
Visits to cart.com are tracked by A.C. Nielsen's I/PRO, one of the leading
services that independently monitors activity on the Internet.  The winners
will be chosen by UN Productions, the New Jersey-based website development
company that does the creative work as well as the maintenance of cart.com.
    "We are very pleased with the progress of cart.com," said Carl Cohen,
executive vice president of marketing for CART.  "We have given the site an
enhanced look and feel that our visitors have told us is more fun, interactive
and easier to navigate.
    "New features on the site have been crucial to its increased popularity
and we have several additional features in the works that we expect will
resonate with visitors and grow the site.  We would like to thank all the
people who have visited cart.com and hope everyone returns to the site often,
especially over the next few weeks as we move toward welcoming our Millionth
Visitor."
    Individuals who wish to enter the contest can do so by visiting cart.com
and clicking on the Millionth Visitor home page banner.  To enter, registrants
must complete the form in the contest section.  Complete contest rules are
available on the contest page.

SOURCE  Championship Auto Racing Team