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Eagle One Car a First for Valvoline

1 May 1998

Eagle One Car a First for Valvoline

    HARRISBURG, N.C., May 1 -- Whenever Mark Martin climbs into
his Winston Cup race car, he expects to have the best prepared, fastest, most
competitive car on the track.
    On May 16, he also expects to have the shiniest.
    Martin's sponsor for The Winston all-star race at Charlotte Motor Speedway
will be Eagle One Industries.  Eagle One manufactures a full line of premium
appearance products such as waxes, polishes, washes, interior cleaners and
wheel and tire products for cars, trucks and motorcycles.  Eagle One is an
operating unit of Valvoline, Martin's primary sponsor since 1992.
    Instead of Martin's familiar red, white and blue paint scheme, the Eagle
One race car will wear black, red, orange and yellow livery, which Eagle One
executives hope will show up particularly well in potential victory lane
photographs.
    "Valvoline employees are pretty partial to red, white and blue race cars,"
said Steve Kirchner, Valvoline's vice president of worldwide marketing,  "but
our recent acquisition of Eagle One was an important moment in our company's
history.  We wanted to introduce this premium brand to NASCAR fans in a big
way."
    Martin's Eagle One-sponsored entry marks the first time Valvoline has
entered a car with a special paint scheme for a NASCAR Winston Cup race.
    Since his first Winston in 1990, Martin has four top-10 finishes in the
all-star event.  His highest finish, second place, was in 1993.  Last year, he
placed sixth in the final run-down.
    Win or lose, however, when the clock strikes midnight on May 16, Martin's
No. 6 Eagle One Ford Taurus will turn back into the No. 6 Valvoline Ford
Taurus that he will enter in Charlotte's Coca-Cola 600 on May 24.

SOURCE  Valvoline