Mercedes Pickup?
6 May 1998
Car and Driver: Could Chrysler-Daimler Merger Mean a Mercedes Pickup?ANN ARBOR, Mich., May 6 -- A merger between Chrysler and Daimler-Benz offers a number of interesting possibilities, says Csaba Csere (Chubba Chedda), editor-in-chief of Car and Driver magazine. Among them: The first-ever Mercedes pickup. More seriously, Csere says a merger would be good for consumers as product prices could drop due to Chrysler and Daimler sharing parts, such as wiper motors which are not evident to buyers. Trend-wise, the merger makes sense says Csere as carmakers, playing on the global field, seek to cut costs through shared engineering. This follows the deals between Ford and Jaguar, and General Motors and Saab. It also underscores the bidding war for Rolls Royce. SOURCE Car and Driver