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Alamo Drives Customers Happy

14 May 1998

Alamo Drives Customers Happy

   Rent A Car From Alamo And Get A Chance To Win A Million Miles In Alamo's
                     'Drive Happy' Getaway Giveaway Game

    FORT LAUDERDALE, Fla., May 14 -- Alamo Rent-A-Car, Inc. is
offering customers a chance to scratch and win up to 500,000 free United
Airline Mileage Plus Miles, or one of 11,000 free Alamo rental certificates.
Every customer playing the 'Drive Happy' Getaway Giveaway Game scratch-off
game can also enter their name in the 'Drive Happy' Sweepstakes with a chance
to win one million United Mileage Plus miles and unclaimed United Mileage Plus
prizes.
    Now through June 15, every customer renting an Alamo rental car with a
valid US drivers license, will receive one 'Drive Happy' Getaway Giveaway
scratch-off game card.  Each game card features nine colorful happy faces.
Customers scratch-off the happy faces to reveal the benefits of renting with
Alamo.  If any of the benefits match three times, the customer will instantly
win. Each 'Drive Happy' Getaway Giveaway scratch-off game card includes a
sweepstakes entry for a chance to win one million United Mileage Plus miles
and any unclaimed instant win United Mileage Plus prizes.  Instant winners are
automatically entered for a chance to win the one million United Mileage Plus
grand prize.
    "The 'Drive Happy' Giveaway Game is our way of thanking our customers for
their continued loyalty to Alamo," said Karen Beard, senior vice president of
sales and marketing.  "We are committed to helping Alamo customers 'Drive
Happy.'" Alamo currently serves more than 15 million travelers a year through
138 locations in the United States and Canada, and more than 130 international
locations in the United Kingdom, Switzerland, The Republic of Ireland, The
Netherlands, Germany, Belgium, Greece, Portugal, The Czech Republic and the
Republic of Malta.

SOURCE  Alamo Rent-A-Car, Inc.