Budget Signs On as Sponsor of AOL's Travel Channel
1 June 1998
Budget Signs On as Sponsor of America Online's Travel Channel Car Rental Center--Subscribers Net Special Offer at Budget-- LISLE, Ill., June 1 -- Budget Rent a Car, the world's third largest car and truck rental system, announced today that it is the sponsor of the Car Rental Center of America Online's (AOL) Travel Channel. AOL is the world's leading Internet online service, with more than 12 million members. As sponsor of the Car Rental Center, Budget posts special offers to AOL members throughout the year, ranging from hot deals on specialty vehicles to great rates on one-way rentals. While a new interactive reservation process is being developed, Budget provides a dedicated toll-free number for members who want to book advertised specials or receive other information. AOL members are encouraged to visit the site often, as offers and information change frequently. "We're thrilled to be a partner with AOL," said Mark Sotir, senior vice president of Worldwide Marketing for Budget Rent a Car. "Budget's presence on the AOL Travel Channel will showcase our "get out of the ordinary" fleet and special offers to AOL customers, and ultimately drive incremental business from this fast-growing channel." "AOL is committed to offering our members value and convenience, and Budget helps us do exactly that in AOL's Car Rental Center," said Andrew Barbour, Director of Programming for AOL's Travel Channel. "Budget really helps us round out our offerings in the Travel Channel. AOL members can research their travel plans, purchase airline tickets, choose a hotel, and reserve a quality rental car -- all right online." To check out the latest Budget offers, simply visit the Travel Channel's Car Rental Center on AOL, or go to Keyword: Budget Rent a Car. Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group, Inc. , is one of the world's top three car and truck rental systems. The Budget system, which operates under the same name worldwide, has more than 3,200 airport and local market locations in over 120 countries and territories. Budget has nearly 1,000 corporate-owned and franchised locations in the United States. Budget's WorldClass Fleet is comprised of more than 30% specialty vehicles, ranging from sport utility vehicles, convertibles and luxury cars to minivans, pickups and motorcycles. Budget's website address is: http://www.drivebudget.com.