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Nissan Announces New Minority Initiative

11 June 1998

Nissan Announces New Minority Initiative in Conjunction With National Association of Minority Automobile Dealers (NAMAD) Conference

Nissan Commits to Increasing Minority Dealer Representation 25 percent by 2002

    HOUSTON, June 11 / PRNewswire/ - Nissan Motor Corporation U.S.A. announced
today at NAMAD's board meeting a new minority initiative aimed at increasing
minority representation in the company's dealer body, as well as a plan to
increase diversity among the company's North American affiliates, employees
and suppliers.
    The broad-based initiative sets specific targets for increasing minority
representation nationwide.  Among its minority dealer body, the company is
committed to increasing minority representation 25 percent by the year 2002,
with plans to double its African-American dealer count during that period.
    Specifically, Nissan has linked its regional executive compensation
incentives to their performance in matching qualified minority dealer
candidates with dealership appointments.  Nissan also has established a
minority operator task force and required minority consideration for all open
points.
    "We at Nissan have always believed that having successful minority dealers
is far more important to us -- and obviously to the dealers themselves -- than
artificially pumping up numbers," says Mike Seergy, vice president, general
manager, Nissan Division.  "In fact, four of our nine African-American Nissan
dealers were on the recent Black Enterprise list of 100 top minority
dealerships."
    Nissan's supplier purchasing goals are equally aggressive, with plans to
achieve at least a five percent ratio of expenditures through minority-owned
suppliers by 2002.  This includes parts used by Nissan Motor Manufacturing
Corporation (NMMC) in Smyrna, Tenn.  Nissan also intends to increase the
number of minority-owned suppliers by 25 percent during that period.  Nissan
will request that its Tier 1 suppliers also meet the five percent goal.
    To oversee these diversity programs and ensure that all targets are met,
Nissan also announced its plans to hire a corporate diversity manager which
will be responsible for all North American affiliates.  In addition, Nissan
has appointed a manager of strategic representation, which will focus
specifically on minority dealership appointments.  These two managers, along
with Nissan's regional vice presidents, will continue to work with NAMAD and
the Los Angeles Urban League in cultivating minority dealer candidates.
    Nissan and its affiliates are committed to fair and equal opportunity in
all facets of its business operations.  Nissan is committed to a workforce
representative of the diverse communities the company serves and from which
its workforce is drawn.
    In North America, Nissan's operations include styling, engineering,
manufacturing, sales, consumer and corporate financing, and industrial and
textile equipment.  Nissan in North America employs more than 20,000 people in
the United States, Canada and Mexico, and generates more than 70,000 jobs
through more than 1,500 Nissan and Infiniti dealerships across the continent.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at http://www.nissan-na.com.