ADVISORY/Los Angeles Times Revs Up Highway 1
24 June 1998
ADVISORY/Los Angeles Times Revs Up Highway 1; New Section Highlights Southern Californians and Their Cars
WHAT: Beginning June 25, Southern California's unique "carculture" will be celebrated each week in a new section in
The Times called Highway 1. The section offers auto
enthusiasts and everyday drivers a fun, comprehensive look
at Southern California's legendary love affair with the
automobile.
FIRST ISSUE: "Let's Go Topless: Convertibles"
Nothing exemplifies Southern California like the
convertible. The Times takes a look down memory lane at the
history of the convertible, and examines why softtops are
making a comeback.
Also in the premiere issue:
-- Comfort vs. handling? Driving pleasure vs. performance?
What do Southern Californians have to say?
-- Luxury cars, sporty roadsters and classy coupes make a
comeback in a big way.
WHEN: Thursday, June 25
WHY: Let's face it -- Southern California is the car capital of
the world. Southern Californians spend more time driving,
collecting and pampering their cars than anyone on earth.
It's also where top car designers make their mark in the
industry.
-- There are 8.3 million cars registered in Southern
California
-- Approximately 6.6 million commuters travel Southern
California's 7,500 miles of highways every day
-- Los Angeles is the nation's No. 1 market in automotive
aftermarket revenues
Look for the premiere issue of Highway 1 in Thursday's Los Angeles Times.
