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CART Launches First Ever FSI in Support of US 500

16 July 1998

CART Launches First Ever FSI in Support of US 500 Presented by Toyota

    DETROIT, July 16 -- Championship Auto Racing Teams, Inc.,
will launch its first ever Free Standing Insert (FSI) that will
reach 40 million homes on July 26 through Sunday newspapers in conjunction
with the 1998 U.S. 500 presented by Toyota, scheduled for the same day at the
Michigan Speedway.
    Armour Swift-Eckrich, producers of Butterball Meats and T.Marzetti, makers
of salad dressings and croutons, will include coupons in the four-color FSI.
The promotion will also include a "Watch and Win" contest, in which one
contestant will win a trip for two to a bed and breakfast in Monterey, Calif.
along with tickets to the Honda Grand Prix of Monterey Featuring the
Texaco/Havoline 300 on Sunday, September 13.
    CART contracted with Valassis Communications, Inc. of Livonia, Mich. and
Chicago-based Marketing Events, a division of Frankel and Co., to create the
first-time FedEx Championship Series promotion.  The program will continue as
an annual event and will take place next year around the Toyota Grand Prix of
Long Beach on April 18, 1999.
    "This program continues our broader marketing efforts for Champ Car
racing, in addition to raising awareness for the US 500, which will air on ABC
television," said CART's Director of Promotion, Jeff Gooding.  "This first
year program allows companies currently outside of our sport to test CART's
equities in tactical approaches with which they are familiar."
    Valassis Communications published the coupon inserts and is securing
distribution, while Marketing Events secured advertisers for the program.
According to Roper Starch Worldwide Research Studies, FS1 coupon inserts are
the second-most-read section of Sunday newspapers throughout the country.
    CART will help create awareness of the FSI through print advertising (ESPN
Magazine, Automobile, Esquire, Motor Trend, On Track, Open Wheel and Winston
Cup Scene), radio in key markets, the official FedEx Championship Series
Hotline, the CART website -- http://www.cart.com -- and mention on the Inside CART
weekly Television show on Fox Sports Net.
    CART owns, operates and markets the FedEx Championship Series, North
America's premier open wheel racing series.  CART conducts 19 race events in
five countries on four continents in 1998 and features drivers such as Michael
Andretti, Bobby Rahal, Al Unser, Jr., 1996 series champion Jimmy Vasser and
defending PPG Cup champion Alex Zanardi in 850-horsepower cars capable of
speeds of more than 240 miles per hour.
    CART also owns, operates and markets the PPG-Dayton Indy Lights
Championship, a l4-race series of open wheel events, as well as the KOOL
Toyota Atlantic Championship, a 12-race, open-wheel racing series.  Many of
the events in both series are conducted in conjunction with FedEx Championship
Series races throughout North America.