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Chrysler Corporation Sets 1999 Prices

24 July 1998

Chrysler Corporation Sets 1999 Prices

    AUBURN HILLS, Mich., July 23 -- Chrysler Corporation
has announced that it is holding suggested prices for its 1999 U.S.
cars and light trucks at 1998 levels.   Overall, prices are up approximately
0.1 percent, mainly due to regulatory emissions costs being phased in with
1999 model year vehicles.
    "With most automakers selling at record or near-record levels, the battle
for new customers remains as competitive as ever," said James P. Holden,
Executive Vice President, Sales and Marketing.  "We fully intend to compete by
continuing our formula of providing customers with high-quality, high-value
cars and trucks.  If you subtract the mandatory emissions costs, as well as
the fact that we're making more optional equipment standard this year, prices
are actually down slightly on an 'apples-to-apples' basis."
    Overall, the new prices reflect an average increase of just $35, but
excluding the regulatory costs, the 1999 model year prices actually show a
decrease of $19 from the 1998 model year.  Chrysler has held model year price
increases under two percent every year since 1995, with 1998 and 1999 model
prices remaining essentially unchanged from previous-year pricing.
    "With a host of new products, the 1998 model year was one of our best
ever," said Holden.  "Holding the line on prices for 1999 is a good start in
maintaining that momentum."
    The 1999 Dodge Viper and the all-new Jeep(R) Grand Cherokee will be priced
at a later date at the time of introduction.