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Chrysler Announces 1999 Jeep(R) Grand Cherokee

18 August 1998

Chrysler Sets Price on All-New 1999 Jeep(R) Grand Cherokee, Remains Unchanged From 1998

    AUBURN HILLS, Mich., Aug. 18 -- Chrysler Corporation
announced that U.S. introductory prices for the totally redesigned
1999 Jeep(R) Grand Cherokee, long the benchmark in the luxury sport-utility
vehicle segment, will remain essentially unchanged from 1998 levels.
    The suggested retail base price for the 1999 Jeep Grand Cherokee Laredo
will decrease by $250, to $26,220 for the two-wheel drive model and $28,190
for the four-wheel drive model.  The top-of-the-line Grand Cherokee Limited
will remain unchanged from 1998 at $31,985 for the two-wheel drive model and
$34,415 for the four-wheel drive model.  All prices include the destination
charge of $525.
    "The new Grand Cherokee is improved in every respect," said Martin R.
Levine, General Manager - Chrysler/Plymouth/Jeep Division.  "Because of
efficiencies achieved in the development of the Grand Cherokee, we can offer a
completely new design, state-of-the-art technology, better ergonomics and an
incomparable level of refinement and luxury at a price that is equal to last
year's model."
    The 1999 Jeep Grand Cherokee is offered with an optional all-new 4.7-liter
V-8 PowerTech engine that offers more horsepower, increased fuel efficiency
and lower emissions.  A substantially refined 4.0-liter in-line six cylinder
engine is standard.
    "We succeeded in establishing a new definition of luxury in the sport
utility segment," said Levine, "but we did not forget our Jeep roots.  The
all-new 1999 Jeep Grand Cherokee retains the legendary 'go anywhere, do
anything' capability yet provides more refined on-road performance and
handling than ever before."
    The 1999 Jeep Grand Cherokee is manufactured at Chrysler Corporation's
Jefferson North Assembly Plant in Detroit.  It will be available in U.S.
dealerships beginning this fall.  Production for international markets begins
in the first quarter of 1999.