Infiniti Posts August Sales
1 September 1998
Hot performance: Infiniti Posts All Time Record Month; August Marks Best Ever Sales Month in Nine Year History of DivisionCARSON, Calif., Sept. 1 -- Infiniti, the luxury division of Nissan Motor Corporation U.S.A. (NMC), reported total August sales of 7,717 units versus 5,961 units posted last year, a 34.4 percent increase. The results reflect Infiniti's best sales month ever since the division was created in 1989. The highest previous sales month was set in March, 1995 when 7,459 units were retailed. Helping to boost traffic, awareness and the overall sales effort, the all- new G20 luxury sports sedan - which reached showrooms during the end of July - launched solidly with sales of 1,496 units. The I30, Infiniti's sales leader for the month, also had strong August sales with total units sold at 2,990, a 90.6 percent gain over last month. The QX4 had one if its best sales months since it was introduced in 1996, with 1,861 units sold, up 34.4 percent versus 1997. The Q45, Infiniti's flagship luxury performance sedan, posted strong August sales of 1,196 units, a 32.7 percent increase over August 1997, and a 25.5 percent increase versus July. Total NMC sales for August, including Nissan and Infiniti divisions, totaled 71,155 units, an increase of 6.8 percent versus last year. Infiniti is supported by a network of 150 retailers. For information on the complete line of Infiniti luxury vehicles and the Total Ownership Experience(TM) philosophy, visit Infiniti online at http://www.infiniti-usa.com. Note: All numbers include Hawaii. Percentage changes based on DSR. NISSAN MOTOR CORPORATION U.S.A. Sales Report - August 1998 Month-End Results Cur. Year DSR % CYTD Year DSR % Month Ago +/- Total Ago +/- Nissan Motor Corporation- Total 71,155 69,171 6.8 424,241 519,476 -16.7 Selling Days 26 27 201 205 Nissan Division Total Sales 63,438 63,210 4.2 386,355 476,408 -17.3 NORTH AMERICA (Memo) - Car 24,176 26,051 -3.6 179,957 217,944 -15.8 A Division of Nissan Motor Corporation U.S.A. - Truck 15,775 16,160 1.4 76,671 120,268 -35.0 - Total North America 39,951 42,211 -1.7 256,628 338,212 -22.6 IMPORT - Car 16,687 13,611 27.3 86,519 89,008 -0.9 - Truck 6,800 7,388 -4.4 43,208 49,188 -10.4 - Total Import 23,487 20,999 16.2 129,727 138,196 -4.3 - Total Car 40,863 39,662 7.0 266,476 306,952 -11.5 - Total Truck 22,575 23,548 -0.4 119,879 169,456 -27.8 - (Hawaii)* 300 430 2,956 2,873 Infiniti Division Total Sales 7,717 5,961 34.4 37,886 43,068 -10.3 - Total Car 5,856 4,523 34.5 27,153 31,816 -13.0 - Total Truck 1,861 1,438 34.4 10,733 11,252 -2.7 - (Hawaii)* 32 38 140 134 TOTAL IMPORT - Car 22,543 18,134 29.1 113,672 120,824 -4.0 - Truck 8,661 8,826 1.9 53,941 60,440 -9.0 - Total Import 31,204 26,960 20.2 167,613 181,264 -5.7 ALL NUMBERS INCLUDE HAWAII *Hawaii is broken out separately for information only.