Nissan Announces August Sales
1 September 1998
Momentum continues; Nissan up 4.2 percent versus 1997; Maxima Leads Way With All-Time RecordCARSON, Calif., Sept. 1 -- The Nissan division of Nissan Motor Corporation U.S.A. (NMC) reported total sales of 63,438 units for the month of August, up 4.2 percent over last year and the second month in a row Nissan was up over the previous year. The Maxima drove August sales for Nissan with its best ever month, recording total sales of 16,366 units, an increase of 28.4 percent over the previous year. This breaks its previous sales record set in March 1994, when 15,667 units were sold. The Altima posted sales of 10,269 units, up 4.1 percent over last year. The Frontier's sales momentum also remained strong with total sales of 11,641 units, an increase of 22.8 percent over last month. This represents its fifth month of consecutive month over month sales increases. Pathfinder had sales of 6,800 units, up 26.8 percent over last month. Quest sales continue to climb with sales of 4,134 units, up over last month and up 25.6 percent over last year. Other highlights include: Sentra posted sales of 11,158 units, an increase of 1.1 percent versus last month. The 240SX had sales of 315 units, up 7.3 percent versus last year and the 200SX also showed gains with sales of 2,749 units, up 29.4 percent from last month. Combined August sales for Nissan and Infiniti divisions totaled 71,155 units, an increase of 6.8 percent versus last year. Sales of Nissan's North American-produced vehicles accounted for 63.0 percent of August sales. Nissan Motor Corporation U.S.A., which includes the Infiniti luxury division, Markets and distributes Nissan and Infiniti vehicles in the United States to more than 1,200 dealers. Note: All numbers include Hawaii. All numbers based on DSR. NISSAN MOTOR CORPORATION U.S.A. Sales Report - August 1998 Month-End Results Cur. Year DSR % CYTD Year DSR % Month Ago +/- Total Ago +/- Nissan Motor Corporation- Total 71,155 69,171 6.8 424,241 519,476 -16.7 Selling Days 26 27 201 205 Nissan Division Total Sales 63,438 63,210 4.2 386,355 476,408 -17.3 NORTH AMERICA (Memo) - Car 24,176 26,051 -3.6 179,957 217,944 -15.8 - Truck 15,775 16,160 1.4 76,671 120,268 -35.0 - Total North America 39,951 42,211 -1.7 256,628 338,212 -22.6 IMPORT - Car 16,687 13,611 27.3 86,519 89,008 -0.9 - Truck 6,800 7,388 -4.4 43,208 49,188 -10.4 - Total Import 23,487 20,999 16.2 129,727 138,196 -4.3 - Total Car 40,863 39,662 7.0 266,476 306,952 -11.5 - Total Truck 22,575 23,548 -0.4 119,879 169,456 -27.8 - (Hawaii)* 300 430 2,956 2,873 Infiniti Division Total Sales 7,717 5,961 34.4 37,886 43,068 -10.3 - Total Car 5,856 4,523 34.5 27,153 31,816 -13.0 - Total Truck 1,861 1,438 34.4 10,733 11,252 -2.7 - (Hawaii)* 32 38 140 134 TOTAL IMPORT - Car 22,543 18,134 29.1 113,672 120,824 -4.0 - Truck 8,661 8,826 1.9 53,941 60,440 -9.0 - Total Import 31,204 26,960 20.2 167,613 181,264 -5.7 ALL NUMBERS INCLUDE HAWAII *Hawaii is broken out separately for information only.