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UAW-GM Quality 500 at Charlotte Motor Speedway Posts Record Results

7 October 1998

UAW-GM Quality 500 at Charlotte Motor Speedway Posts Record Results

    CONCORD, N.C., Oct. 6 -- Speedway Motorsports, Inc.
today announced record attendance for Winston Pole Night, the All
Pro Bumper-to-Bumper 300 and the UAW-GM Quality 500 races at Charlotte Motor
Speedway, Sept. 30 - Oct. 4, 1998.
    "This weekend was marked by innovation," stated H. A. "Humpy" Wheeler,
chief operating officer and president of Speedway Motorsports. "Speedway
Motorsports partnered with Turner Sports to provide an enhanced broadcast
package on DirectTV.  DC Comics and Warner Bros. brought a classic battle
between good and evil to the pre-race show with Batman vs. The Joker, Showdown
at Charlotte.  And our Winston Pole Night Commemorative ticket, featuring
three generations of Earnhardts -- Ralph, Dale and Dale, Jr., claimed its spot
as one of the best sellers of all time."
    "These innovations illustrate our continuing strategy of leveraging our
current events to maximize returns," stated Wheeler.
    Speedway Motorsports, a leading promoter and marketer of motorsports
entertainment in the United States, owns and operates Atlanta Motor Speedway,
Bristol Motor Speedway, Charlotte Motor Speedway, Sears Point Raceway and
Texas Motor Speedway.