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Kia Announces High-Value Prices For 1999

20 October 1998

Kia Announces High-Value Prices For 1999; Lowers MSRP for Sportage

    IRVINE, Calif., Oct. 19 -- Kia Motors America today announced
Manufacturer's Suggested Retail Prices for 1999 models, featuring lowered base
prices for the popular Sportage sport-utility vehicle.  Kia also will hold the
price line on its Sephia compact sedan, whose base price of $9,995 makes it
one of the most affordable cars in America.
    The Sportage is available in two trim levels -- Sportage and Sportage EX
-- and is offered in both two-wheel-drive and four-wheel-drive configurations.
The base Sportage 4x2 has a suggested retail price of $14,795, a $100 decrease
from the 1998 base price of $14,895.  The least expensive Sportage 4x4 will
carry a retail price of $16,295, also $100 less than last year's suggested
price.  The suggested retail price for the well-equipped Sportage EX 4x2 model
is $17,395, while the Sportage EX 4x4 has a base price of $18,595.
    The Sportage continues to deliver excellent value by offering standard
power door locks, power windows, dual power outside mirrors, rear window
defroster, tachometer and digital clock.  Other standard equipment includes a
full-size spare tire carrier, a theft-deterrent system, dual airbags and a
driver-side knee airbag.

    Sephia Holds Price Line
    For 1999, Kia's value-filled compact sedan is available in two trim levels
-- base Sephia and well-equipped Sephia LS.  Also available is a Power Package
for LS models only that adds several features such as air conditioning and
AM/FM/CD stereo with six speakers.
    The Sephia has a suggested retail price of $9,995, identical to last
year's base price.  The suggested retail price for the popular Sephia LS
remains $10,995.  With the Power Package, the Sephia LS bears a suggested
retail price of $13,325.
    All Sephia models include dual manual outside mirrors, body-color bumpers,
grille, door handles and mirrors; driver's footrest (dead pedal); and
P185/65R14 tires.  To those features, the Sephia LS adds a wide variety of
additional equipment: power steering, split-folding rear seat, rear-seat
heater ducts and tilt steering wheel.  Full cloth seating with a seat-cushion
tilt mechanism on the driver's seat also is standard on the Sephia LS.

    Sportage 2-Door Convertible Offers Affordable Fun
    The off-road-ready 1999 Sportage 2-Door Convertible retains the prices at
which it was introduced earlier in the year.  The Manufacturer's Suggested
Retail Price for the 4x2 with automatic is $13,995.  MSRP for the 4x4 with
manual transmission is $14,495.
    The Sportage 2-Door Convertible features a long retail of standard items
including power door locks, power windows, dual power mirrors, two-speed
windshield wipers, tachometer and digital clock.  In addition, the Sportage
2-Door Convertible is equipped with a full-size spare tire mounted to the
tailgate, a theft-deterrent system, dual airbags and a driver-side knee airbag
as standard equipment.
    In addition to offering outstanding quality, affordability and value, all
Kia vehicles come with two reassuring warranties: three-year/36,000-mile basic
limited vehicle warranty and a five-year/60,000-mile limited powertrain
warranty.  Kia owners are also protected by Kia Extra-Mile Care, a program
that includes 24-hour roadside assistance for the length of the basic limited
warranty.
    Kia Motors America now has more than 440 authorized dealers in 46 states.
    Kia Motors America is the U.S. sales, marketing and service arm of Kia
Motors Corp. in Seoul, South Korea.