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Ferrari and Mattel Announce Global Partnership

6 January 1999

Ferrari and Mattel Announce Global Partnership

                First Products to be Unveiled February 1999 at
            Nuremberg Toy Fair and American International Toy Fair

    EL SEGUNDO, Calif., Jan. 6 -- Mattel, Inc. and
Ferrari today announced that Mattel has been granted exclusive worldwide
rights to produce toys, apparel and accessories, and adult collectible
products based upon the rich heritage of Ferrari vehicles and the
extraordinary Ferrari race team.  Under the multi-year agreement, Mattel will
also have the rights to manufacture boys' and girls' toy products including
vehicles, dolls, plush toys, and games and puzzles.
    "Ferrari is one of the world's most prestigious and recognized brands.
Its' heritage of exceptional performance and excellence gives the brand
enormous global appeal for people of all ages," said Bruce Stein, president,
Mattel Worldwide, and chief operating officer.  "The incredible success of the
Ferrari race teams in worldwide competition further demonstrates their
tremendous technical development expertise.  We look forward to building upon
these equities to grow the Ferrari brand in conjunction with our portfolio of
global Mattel brands."
    "We have chosen to work with Mattel, recognized as the international
leader in children's toys and a company that knows how to build and manage
successful brands, because our trademark is our most important asset.  Just as
significant is Mattel's ability to manufacture scale car models for
collectors.  The further development of the Ferrari trademark, with Mattel, is
a new and important step," said Luca di Montezemolo, president of Ferrari.
    Founded in 1947, Ferrari is the premier worldwide manufacturer of
performance vehicles.  Ferrari cars have competed in motor races since 1947
with its race cars racking up more than 5,000 successes on race tracks and
roads all over the world.  The most important achievements have been nine
Formula 1 Drivers' World titles, 14 Manufacturers' World titles, eight Formula
1 Constructors' World Championships and 119 wins in Formula 1 Grand Prix.
    Formula 1 is one of the world's most watched events.  At least part of
every race is seen by a quarter of the world's population.  More than 150,000
fans attend each race and each is viewed on television by more than 350
million fans.  The new season begins March 1999.
    Mattel, Inc., with $4.8 billion in annual revenues, is the worldwide
leader in the design, manufacture and marketing of children products including
such popular brands as Barbie dolls, Hot Wheels, Matchbox, Fisher-Price, Tyco,
Disney and Cabbage Patch Kids.  Headquartered in El Segundo, California,
Mattel has offices and facilities in 36 countries and markets its products in
more than 150 nations throughout the world.