---

Code-Alarm Kicks Off 20th Anniversary With New Products, Programs

8 January 1999

Code-Alarm Kicks Off 20th Anniversary With New Products, Programs

    LAS VEGAS, Nev., Jan. 7 -- Code-Alarm, Inc.
(OTC Bulletin Board: CODL) today kicked off its 20th year in the vehicle
security business, introducing a host of new products and services at the 1999
Consumer Electronics Show in Las Vegas.
    The Madison Heights, Mich.-based vehicle security and remote keyless entry
manufacturer said its CES booth (#18445-Sands Convention Center) showcases
all-new product lines in the security and remote start categories, as well as
a new look for its products, packaging and literature.
    "The 1999 CES may very well be the most important trade show in our 20
year history in the aftermarket," said Rand Mueller, president and chief
executive officer.  "We have completely revamped our product lines, added new
technology, increased service offerings and improved our marketing with one
goal in mind: simplicity."
    "We have worked very hard at making our products simple to sell, simple to
install and, most importantly, simple for the consumer to use," said Michael
Schroeder, vice president of sales and marketing.  "We've stepped up our
investment in research and product development, and streamlined our marketing
to lend a 'good-better-best-ultimate' approach to our products that's based on
common sense, quality and value."
    Code-Alarm is introducing four product lines at the CES show, including:

    *  The PRO(TM) Series of vehicle security products for distributors and
       retail chains.
    *  The Elite(TM) Series of vehicle security products for 12-volt
       specialists.
    *  The SureGuard(TM) Series, a line of new products that allow vehicle
       owners to upgrade any factory-installed keyless entry system into a
       full-blown security system -- without having to change the factory
       remote.
    *  The SureStart(TM) Series of remote vehicle starter, a line of four
       products designed to meet growing consumer demand for remote starters
       that are simple to use.

    Code-Alarm said the new product lines feature a variety of new patented
accessories and trademarked features, including:

    *  The all new RemoteSimple(TM) line of transmitters, featuring written
       function on the buttons, so consumers and dealers won't have to spend
       hours studying owners manuals and trying to memorize the features of
       each alarm."

    *  The patented IR-s(TM) Impact Sensor, winner of the 1999 CES Innovations
       Award.  Introduced last year, the IR-s(TM) protects vehicles against
       tampering, theft by towing and offers protection of vehicle contents,
       parts and accessories.

    *  New RealPanic(TM) alarm function, a combination horn and siren noise
       which Code-Alarm describes as "the most obnoxious, attention-getting
       alarm noise anywhere."

    *  New SilentChoice(TM) function, which enables users a simple choice to
       add or delete the chirp noise when arming or disarming the alarm.

    Code-Alarm will support the products with a range of new marketing
materials and packaging that feature a new logo and stress the good-better-
best-ultimate formula.   In addition to new products and marketing, the
Company is focusing its efforts on simplifying other areas of the business
including dealer service, warranty and technical support.

    About Code-Alarm
    Founded in Detroit in 1979 by President and CEO Rand Mueller, Code-Alarm
manufactures car security and remote keyless entry products for the world's
top automakers, including General Motors, Ford, Chrysler, Mitsubishi, Subaru,
Honda, Toyota, and Volkswagen.  The Company also sells its products in 35
countries around the globe under the Code-Alarm(TM) and Chapman(TM) brand
names.
    Code-Alarm builds its products to automotive specifications and is
certified under the QS-9000 quality system designated by the Big Three.
Drawing on more than 15 years experience working with the world's top
automakers, Code-Alarm's systems are designed specifically to work with the
sophisticated electrical systems found in today's cars, trucks, minivans and
sport utility vehicles.
    Code-Alarm's products are "Made in the USA" at the Company's facilities in
suburban Detroit -- the heart of the global auto industry.  Code-Alarm employs
more than 30 engineers and technical specialists who work closely with
automotive engineers on two core products categories:  vehicle security and
remote keyless entry.
    The Company is also a leader in the manufacture and sale of security and
keyless entry products for the aftermarket.  For nearly 20 years, the Code-
Alarm(TM) brand has been a recognizable name to mobile electronics retailers
in North America.  The Chapman(TM) brand, established in 1957, is one of the
most popular among automotive expediters worldwide.  Today, the Company's
branded products are sold in more than 2,000 locations around the world.
    Code-Alarm employs 300 and offers global distribution to automakers and
retailers through international partners worldwide.