Bikers Dream Introduces New Ultra Model and Ultra Parts Line
15 January 1999
Bikers Dream Introduces New Ultra Model and Ultra Parts Line
RIVERSIDE, Calif.--Jan. 15, 1999--Bikers Dream Inc. Friday introduced the Ultra "Avenger" model and the Ultra Parts Line at the Cycle World International Motorcycle Show at the Jacob Javitz Center in New York.
The Avenger is an aggressively styled, super high-performance cruiser that represents an extraordinarily high value to the consumer. The Avenger comes standard with a polished 113c.i. motor, wide rear tire, billet wheels and custom paint, as well as loads of chrome and billet components, all at an extremely competitive price.
The parts line and all of the Ultra Cycle models can be viewed now and will be available for purchase on the company's e-commerce sites, www.Bikers-Dream.com and www.Ultracycles.com, during the first quarter of 1999. The company will expand the product offerings on its Web sites through strategic alliances, creating the greatest selection of parts and accessories available for sale anywhere.
Herm Rosenman, the company's president and chief executive officer, commented, "We are very excited about the company as we execute our business plan. Our new Ultra Cycle model, parts offering and Internet superstore are additional steps in providing our customers with a vast selection of motorcycles and related parts and accessories."
Bikers Dream is a manufacturer and distributor of quality-built American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations are located in Riverside.
This news release contains forward-looking statements that involve risks and uncertainties, including but not limited to quarterly fluctuations in results, the management of growth, regulatory changes, and other risks detailed from time to time in the company's Securities and Exchange Commission filings. Actual results may differ materially from such information set forth herein. In addition, the company's growth is dependent upon, among other things: continuing high demand for cruiser motorcycles, the company's ability to compete in a highly competitive market, the company's ability to increase motorcycle production, the company's ability to satisfy its substantial additional capital requirements, the company's ability to satisfy to hire and retain key employees, and the company's relationships with its customers and vendors. There can be no assurance that the company will be successful in addressing any of these risks or that its sales and earnings will grow in the future as a result of these risks or others.
