BAT's Mexico Auto Production Expands to Third Plant in Sinaloa
22 January 1999
BAT's Mexico Auto Production Expands to Third Plant in SinaloaOrder for 2000 Small Commercial Power Generators from Y2K Superstore Will be Added to Production CHULA VISTA, Calif., Jan. 21 -- BAT International's (OTC Bulletin Board: BAAT) subsidiary, Southern States Power Co. (SSPC) and its partner, Environmental Process Advanced (EPA) are expanding production of the "Rhino," a composite shell mini-hummer, by setting up an additional auto plant in Sinaloa, Mexico to produce "Rhinos" for the Mexican market. The existing two plants in Otay Mesa will concentrate on assembly of Rhinos for U.S. sales, manufacture a new pickup truck, and enter into other Mexican Maqueladora production opportunities. Sinaloa, a state in the interior of Mexico, has been chosen as the first site for expanding auto production for a variety of reasons. Production costs are much lower, especially buildings, infrastructure and labor. Sinaloa has also offered significant economic development incentives for locating the plant in the region including reduced taxes, deferred leases and other benefits. The site is also strategically located near major rail lines for easy shipment of materials and finished vehicles. One of the greatest assets of initial investments in the auto production effort in Mexico is its people. Management, engineering and floor production labor are highly trained, motivated and loyal. Ten engineers and management staff and their families from the 40 person staff in the Otay Mesa plants have already moved to Sinaloa to assist in transferring technology and production experience to the new plant. About thirty people have already been hired in Sinaloa and initial equipment installation & start-up is underway. The first five "Rhino" vehicles completed in Otay Mesa are being delivered to strategic U.S. buyers. Product literature on the "Rhino" vehicle for sale in the U.S. has been posted on BAT's web site (http://www.baat.com). The initial target price of the U.S. vehicle will be $15,900, with Mexican prices slightly lower. Various specialty vehicles such as a bulletproof "Rhino" are under development. Manufacturing of a new pickup truck is also planned for the Otay Mesa auto plants. As stated in previous releases, BAT has terminated its relationship with Worldstar for a variety of reasons, including lack of customer acceptance of numerous design features. The company has already completed a final model of a new production pickup truck based on new technology innovations and specific customer requirements. Production of this pickup truck will begin once testing of the first vehicle is completed in February. BAT anticipates strong market interest in this new pickup model and plans first deliveries for March, 1999. In a separate development, SSPC has secured a purchase order for 200 commercial generator sets from Y2K Superstore, an Internet-based provider of emergency supplies (http://www.y2ksuperstore.com). Propane generators will be assembled at one of the Otay Mesa plants using Volkswagen engines now used in the "Rhino." SSPC has chosen to diversify production activities to include generators in order to increase the volume of engine purchases and further reduce component costs. The same fuel injected engines are now being purchased for the "Rhino" model vehicle and higher purchase volume will lower unit costs. The Otay Mesa plant will be converting engines to propane and coupling generators and fuel tanks. Diesel generator sets will also be offered by Y2K Superstore that may provide similar benefits to SSPC in relation to diesel engine unit costs once these engines are incorporated in future vehicle models. SSPC will deliver the 200 generators over the next 120 days, with an option to extend the contract every sixty days for the next year. If all options are exercised by Y2K Superstore, the total contract amount will be $3.2 million. There is a shortage of 5 to 15 kW generators on the market as a result of consumer fears of power outages from the "millenium bug," prior and when the year 2000 arrives. Competition is limited and pricing high, with waits as long as eight months for purchasing generators from most companies. SSPC can source a large number of generator components at a very low cost as a result of business contracts it has established in Mexico and worldwide. This provides significant profit potential per unit that could significantly enhance profitability of auto manufacturing activities. The Y2K Superstore chose to purchase generator sets from SSPC because of the engine chosen for the generator package. Over 50 million VW engines have been built over the past 35 years so that spare parts are readily available from a variety of suppliers all over the world. In addition, running the VW engine on propane fuel at 1800 RPMs will result in a long service life due to the air cooling system and other engine features. Y2K Superstore is also negotiating to purchase other BAT products including electric bicycles recharged with solar panels and deep cycle batteries for home backup electrical needs during power outages. BAT International is organized as a holding company with major ownership positions in a set of subsidiary companies now commercializing advanced automotive and energy technology products developed by BAT over the last six years, including anti-friction metal treatment, electric vehicles, super-efficient or high power engines, advanced batteries and power electronics, electric bicycles & scooters and electric power generation, (for more information on BAT Int., see BAT's web site at http://www.baat.com). This press release contains forward-looking statements that should not be used to make an investment decision. Please refer to our web site & other sources for more detailed Company information or call the corporate offices at (619) 409-8977.