Iacocca Affirms Market for Electric Bikes
2 February 1999
Iacocca Affirms Market for Electric BikesZAP Sells 20,000th Unit SEBASTOPOL, Calif., Feb. 2 -- Automotive marketing visionary Lee Iacocca, father of the Mustang and the minivan, believes there will be a growing market for electric bikes. A February 1 TIME magazine article about the former automotive executive helps affirm a market that Northern California's ZAP Power Systems (OTC Bulletin Board: ZAPP) helped pioneer in 1994. "I spent all my life putting minivans and Jeeps in American garages," said Iacocca in TIME. "I think I have one vision left in me before I die, and it's electric." Iacocca came out of retirement in 1996 to form his own electric bicycle company EV Global Motors. Poised to launch sales this month of a $995 "E-Bike," Iacocca targets sales of 1000 bikes per week through auto dealerships Officials at ZAP agree that the market for electric bikes is growing. Its own electric bikes are priced starting at $679, an electric scooter at $649, and even a kit to make your own bike electric for $375. The Time article, which cites ZAP as "a U.S. market leader," predicts the U.S. market for electric bikes will double this year to a total of 30,000 units, and that the world market already exceeds 300,000 units per year. ZAP has delivered over 20,000 units of its electric bikes, kits and scooters since 1994. "We believe that our experience in the market coupled with the simplicity, power and versatility of our patented bicycle system could place ZAP in a strong position in the industry," said Gary Starr of ZAP. "Our distribution strategy of Electric Vehicle Outlet stores and franchises is gaining momentum." ZAP of Sebastopol, California, is a publicly owned company. Its stock symbol is ZAPP. For further information or test rides, contact ZAP at 707-824-4150, or access its Web site at http://www.zapbikes.com. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.