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Six BMW Models Recognized for Best Overall Value

10 February 1999

Six BMW Models Recognized for Best Overall Value by IntelliChoice

    WOODCLIFF LAKE, N.J., Feb. 10 -- BMW has captured six
IntelliChoice Best Overall Value of the Year (BOVY) awards, with the 1999
323i sedan and the 1999 M3 convertible topping "The Best Overall Value of the
Year" in their respective categories.  The category award winners are:

    --  "The Best Overall Value of the Year" -- Near Luxury category winner
        BMW 323i Sedan
    --  "The Best Overall Value of the Year" -- Sport category winner
        BMW M3 convertible

    The following BMW models won "A Best Overall Value of the Year" award
within their category:

    --  BMW 528i sedan                Luxury category
    --  BMW Z3 2.3 roadster           Base Sport category
    --  BMW M roadster                Sport category
    --  M3 coupe                      Sport category

    "We've made every effort to ensure that our vehicles represent value over
the long term and so it is with great pride that we accept these awards,"
explained BMW of North America president Victor Doolan.
    To determine BOVY winners, IntelliChoice analysts examined the projected
five-year ownership costs of vehicles from 1999, specifically looking at
depreciation, maintenance, repairs, insurance, fuel, financing and state fees.
The 1999 winners represent the best relationship between ownership costs and
purchase price, and therefore, are considered best overall values for
consumers.
    BMW has been working to ensure that value, along with quality and
performance, are intrinsic to the BMW ownership experience.  Scheduled
Maintenance for three years or 36,000 miles is included in the cost of every
new BMW.  BMW's new car warranty includes Roadside Assistance for the full
four-year, 50,000 mile warranty period.
    Technology enhancements such as BMW's Service Interval Indicator allows
for extended service intervals.  Rather than using fixed intervals, the
Service Interval indicator monitors how the car is driven to calculate a range
of up to 15,000 miles between oil services.  Lifetime transmission fluid and
100,000 mile spark plugs also reduce operating costs on every BMW.
    BMW has been successful in increasing value by adding more comfort and
safety features while holding down prices.  At $26,970, the 323i sedan is
BMW's first six-cylinder sedan under $30,000 since 1992.  The car also comes
equipped with available safety features such as BMW's Head Protection System,
front and rear side impact airbags and Xenon headlights.
    BMW's efforts to lower the cost of ownership have reaped benefits to the
consumer through increased resale value -- a major factor in determining a
BOVY winner.  According to IntelliChoice, the resale value across BMW's full
model line has increased by 4% over the last four years.
    BMW entered the North American market in 1975.  Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States and Canada; a South Carolina manufacturing operation; a
design firm in California; a technology office in Silicon Valley; and various
other BMW operations throughout the U.S. and Canada.  BMW is represented in
North America through a network of more than 375 automobile and 190 motorcycle
retailers in the United States and Canada.  BMW (US) Holding Corp., the
marque's North American headquarters, is located in Woodcliff Lake, New
Jersey.