Saab Sponsors IMAX Adventure Sports Film

17 February 1999
Saab Goes to the Extreme -- on the Big Screen
    Saab Cars USA Signs on as Worldwide Exclusive Sponsor of New Large Format
                    (IMAX(R) type) Adventure Sports Film

    NORCROSS, Ga., Feb. 17 -- Saab Cars USA is the worldwide
presenting sponsor of the new giant screen adventure Extreme -- Filmed With
IMAX(R) Cameras. The film, which opens in IMAX(R) theaters around the country
in March 1999, features the best athletes in the world as they challenge the
most intimidating forces of nature, in some of the world's most remote and
extreme places.
    Skiing and snowboarding perilous untouched mountain peaks; climbing
vertical frozen waterfalls and magnificent red-rock spires; surfing this
century's largest waves and windsurfing El Nino strength winds, Extreme will
make audiences part of the action like never before. Viewers will feel like
they're personally experiencing these extreme sports adventures, courtesy of
the unique IMAX(R) camera filming process. All footage is shot on 15/70 mm
film, with a negative ten times the size of traditional 35 mm film. Images are
then projected with crystal clarity onto eight-story high screens.
    "Saab owners aren't the type of people who sit on the couch all weekend --
they love action, adventure and the outdoors, which made this sponsorship
opportunity almost a 'must-do' for us," said Sal Gatbonton, promotions
manager, Saab Cars USA, Inc. "Extreme is all about pushing the envelope when
it comes to performance and control of potentially dangerous situations--and
that's very much the backbone of our product philosophy."
    Saab will also be the presenting sponsor of The Making of Extreme
television series, an eight part series that takes audiences on location and
behind the scenes with the athletes and filmmakers.  The series will be shown
worldwide, with distribution scheduled to begin in May 1999. The Making of
Extreme will also be available on video. As the presenting sponsor, Saab will
also introduce a line of Extreme merchandise through its accessory program,
including CDs, videos, logo wear and more. All merchandise will be available
through Saab's U.S. dealers, or can be ordered online at http://www.saabcatalog.com.
     Extreme will appear in 170 IMAX(R) theaters around the world, with the
grand opening of the film scheduled to coincide with the New York Auto Show,
in New York, NY, during the week of March 29, 1999  For the latest available
information, visit the Extreme web site at http://www.extreme70mmfilm.com.
    Saab Cars USA, Inc., headquartered in Norcross, Georgia, is a wholly owned
subsidiary of Saab Automobile AB, Trollhattan, Sweden. Saab's 1999 model line
includes the Saab 9-5 sports sedan, and the Saab 9-3 Coupe, Convertible and
5-door. Saab's newest model is the Saab 9-5 Wagon, scheduled to go on sale
April 12, 1999.