---

BMW Pre-Owned Models Recognized for Best Overall Value by IntelliChoice

15 June 1999

BMW Pre-Owned Models Recognized for Best Overall Value by IntelliChoice

              1997-1998 5 Series Models Top Luxury Car Category

    WOODCLIFF LAKE, N.J., June 14 -- IntelliChoice's announcement
of the 1996-1998 Pre-Owned Best Overall Value of the Year (BOVY) award
recognized the BMW 5 Series as the luxury class winner.
    Acknowledged for offering the best relationship between total ownership
costs and pre-owned purchase price, BMW's current 5 Series models have
received numerous awards since their introduction in 1996, including Car and
Driver's 1997 and 1998 Ten Best, Motor Trend's 1997 Import Car of The Year and
Robb Report's 1997 Car of the Year.
    "We take great pride in ensuring that our vehicles not only reflect the
fun and responsiveness that is the essence of BMW, but also that they hold
their value long after leaving the showroom," said BMW of North America
president Victor Doolan.
    To determine BOVY winners, IntelliChoice analysts evaluated more than
2,400 pre-owned vehicles from 1996 to 1998, measuring variables such as
reliability, safety, price and cost through a detailed economic analysis of
depreciation, insurance, maintenance, repairs, fuel and financing.  (BMW did
not produce 1996 model 5 Series automobiles.)  The 1999 winners are considered
the best overall values for consumers based on the total cost of ownership.
    A wide selection of pre-owned BMWs -- including the 1997 and 1998 5 Series
models -- are available as part of the company's Certified Pre-Owned Vehicle
Program.
    Each pre-owned car selected for certification -- late models with less
than 60,000 miles -- must pass a thorough inspection by BMW factory-trained
technicians.  Vehicles are inspected for safety, performance and wear, and are
backed by BMW of North America, Inc. and the network of nationwide BMW
retailers.

    In addition, each Certified Pre-Owned BMW features:

    -- Inspection checklist for first-hand verification that the car meets
       BMW's rigorous safety and quality standards.

    -- Certified Pre-Owned BMW Limited Warranty, which commences upon the
       expiration of the four-year/50,000-mile New-Vehicle Limited Warranty
       and provides enhanced coverage for a wide range of components for up to
       an additional two years or 50,000 miles, whichever comes first.

    -- 24-hour BMW Roadside Assistance.

    -- Special lease and retail finance options for select Certified Pre-Owned
       BMWs through BMW Financial Services.

    "Along with the peace of mind that comes with purchasing a Certified
Pre-Owned BMW, buyers can realize substantial savings because there are a wide
variety of products available at a broad range of price points," Doolan said.

    BMW is making it easier for consumers to shop for a Certified Pre-Owned
automobile with its recently enhanced "Virtual Center" website at
http://www.bmwusa.com.  The Certified Pre-Owned BMW section helps consumers
find the most accurate information about pre-owned BMWs as well as the
capability to search for a Certified Pre-Owned BMW simply by entering their
zip code and some basic information about the car they want (e.g., Series,
body style, price range, transmission type).  A search mechanism can match the
customer's request with automobiles in a database of all Certified Pre-Owned
BMWs.
    If the car they want is not available nearby (within 10 miles of their zip
code), customers can chose to expand their search up to a 500-mile radius.  If
the car they want still isn't available, they can ask to be placed on a wait
list and they will be notified by e-mail as soon as the car of their choice
becomes available.
    BMW entered the North American market in 1975.  Since then, the company
has grown to include marketing, sales and financial services organizations in
the United States and Canada; a South Carolina manufacturing operation; a
design firm in California; and various other operations throughout the U.S.
and Canada.  BMW is represented in North America through a network of more
than 375 automobile and 190 motorcycle retailers in the United States and
Canada.  BMW (US) Holding Corp., the marquee's North American headquarters is
located in Woodcliff Lake, N.J.
    Information about BMW products and programs is available via the World
Wide Web.  The address is: http://www.bmwusa.com.