Dealer Optimism Reaches Highest Level In 5 Years
21 June 1999
National Automobile Dealers Index Rates OptimismWASHINGTON -- The nation's franchised automobile dealers are optimistic about their dealerships' performance over the next year, according to research by the National Automobile Dealers Association. Ratings in NADA's latest Dealer Optimism Index, a quarterly measure of dealers' profit expectations for the next 12 months, jumped 8 points, placing it at its highest level since 1994. Dealers' high expectations can be attributed to a 47 percent increase in the average dealership's profit for the first quarter of 1999. Regarding future profitability, 59 percent of the nation's automobile dealers surveyed expect their profits to improve, and 15 percent of those expect their profits to "substantially improve." Thirty-eight percent believe their profits will remain unchanged, while only 6 percent feel their profits will deteriorate. The outlook for new-vehicle sales showed a similar trend. Nearly half of the dealers surveyed expect new-vehicle sales to increase in the next 12 months, while only 7 percent see a decline. Forty-four percent expect new- vehicle sales to remain near their present level. The National Automobile Dealers Association represents more than 19,500 franchised new-car and -truck dealers holding nearly 40,000 separate franchises, domestic and import.