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Volvo Announces Prices of S40 and V40

6 July 1999

Volvo Announces Prices of S40 and V40

    ROCKLEIGH, N.J., July 6 -- The Volvo S40 sedan will have a
base price of $22,900 while the Volvo V40 wagon will start at $23,900 when the
cars go on sale in the United States on September 1, 1999.
    These cars are equipped nicely and safely, as Volvo owners expect.
Standard equipment on the S40 and V40 includes:

    -- Dual front air bags
    -- Volvo's patented Side Impact Protection System including dual side air
       bags
    -- Volvo's unique Whiplash Protection System
    -- Fully automatic ECC (Electronic Climate Control)
    -- A built-in cabin filter that helps minimize the amount of dust, pollen
       and particles in the passenger compartment
    -- Home Safe Lighting which lights the path outside the car for
       30 seconds after leaving the car
    -- Power windows and door locks
    -- Automatic Transmission
    -- Aluminum alloy wheels
    -- Three-point seat belts and Volvo's award-winning head restraints on
       all five seats

    "Our aim is to attack the high volume cars in the compact segment.  With
this pricing strategy, our cars will attract younger people who have never
owned a Volvo before because they thought they couldn't afford it, plus some
of all the previous Volvo owners who have been waiting for a lower price level
than we have been able to offer them in recent years," explains Hans-Olov
Olsson, President and CEO of Volvo Cars of North America, Inc.
    More information on the cars is available by visiting
http://www.thenextvolvo.com or by calling 800-550-5658.