Land Rover North America to Open Second Driving School
9 July 1999
Land Rover North America to Open Second Driving School; The Land Rover Driving School at The Greenbrier Set to Open in July WHITE SULPHUR SPRINGS, W.Va., July 8 -- Land Rover North
America, Inc., announces the formation of the second Land Rover Driving School
in North America. The famous Greenbrier Resort, voted the number one resort
in North America by Conde Naste Traveler in 1998, will be home to The Land
Rover Driving School at The Greenbrier, scheduled to open in July 1999. Land
Rover North America's first driving academy, The Land Rover Driving School at
The Equinox, located in Manchester Village, Vermont, opened in April 1997. To
date, in excess of 3000 people have enjoyed learning the fundamentals of off-
road driving at The Equinox.
"The Greenbrier is one of the premier resorts in the world and an ideal
location for us as we work to expand our successful driving schools," said
Howard I. Mosher, president of Land Rover North America. "The Land Rover
Driving Schools provide an opportunity for us to share our knowledge of proper
off-road driving techniques and increase the awareness of the Tread Lightly
principles. They're also a great place to enjoy the outstanding capability of
our vehicles."
Expert instructors at the Land Rover driving schools will stress the
importance of proper off-road driving techniques and address environmental
concerns. Driving classes at The Land Rover Driving School at The Greenbrier
will be available year-round, as they are at The Equinox, and will place
special emphasis on winter driving techniques during the winter months. The
school will feature the full line of Land Rover vehicles, including the 1999
Discovery Series II and famous Range Rover. It will be open to all drivers
who are licensed and insured.
Classes will be held on a purpose built off-road driving course within the
grounds of The Greenbrier's 6500-acre estate nestled in the Allegheny
Mountains in White Sulphur Springs, West Virginia. Prices for lessons start
at $150 for a one-hour session for up to three people.
The expert instructors at the school draw from years of personal
experience on numerous off-road adventures; some are veterans of the famous
Camel Trophy, considered by many to be the Olympics of four-wheel driving.
Land Rover is the world's only manufacturer of exclusively 4WD vehicles and
has over 50 years of four-wheel drive experience. Land Rovers are sold
through 119 retail outlets across the U.S., 76 of which are dedicated Land
Rover Centres, which provide Land Rover owners with expert sales and service
facilities, plus a full line of accessories and apparel.
The Greenbrier is a Mobil Five-Star, AAA Five-Diamond resort located in
White Sulphur Springs, West Virginia. A National Historic Landmark, The
Greenbrier represents two centuries of history with classic architecture,
exquisite interior design, carefully sculpted landscape and impeccable
service. The full-service resort offers 643 guestrooms, including 46 suites
and 71 guest and estate houses. Among other activities, guests can enjoy
three Championship golf courses, a full-service spa, outdoor and indoor
swimming, croquet, falconry, trap and skeet shooting, white water rafting,
bowling, horseback riding, fishing and now the Land Rover Driving School.
Famous for its line of boutique shops, The Greenbrier will also be home to a
Land Rover Gear store. The 1000-square foot shop, will carry Land Rover North
America's extensive line of stylish and durable clothing and accessories
inspired by British country traditions.
Land Rover North America, Inc., established in 1986, imports Range Rovers
and Discoverys manufactured in Solihull, England, for sale in North America
and is a wholly-owned subsidiary of the BMW Group, Munich, Germany.
