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Porsche Outlook on Sports Cars Tuesday, July 20, Detroit Athletic Club

14 July 1999

Automotive Press Association: Porsche Outlook on Sports Cars Tuesday, July 20, Detroit Athletic Club

    DETROIT, July 13 -- Not so long ago, the death knell for the
sports car was ringing as baby boomers bore children and minivans became a
most popular mode of transportation.  Now, with their children raised and baby
boomers suffering mid-life crises, sports cars are back in a big way.  More
than 100,000 were sold in the U.S. last year.
    A short-lived phenomenon? Find out what sports-car maker Porsche thinks
about that when Richard S. Ford, Porsche's executive vice president and chief
operating officer, speaks to the Automotive Press Association on Tuesday, July
20.  In addition to being responsible for U.S. and Canadian sales and
marketing operations, Ford works with Porsche AG on product planning and
international marketing strategy.
    He will be joined by James Morgan, author of the recently published book,
"The Distance to the Moon," which delves into Americans' love for the open
road and the cars that travel those roads.
    We'll meet at the Detroit Athletic Club.  Refreshments begin at 11:30
a.m.; lunch is at noon.  Porsche is our host.  Coats and ties are required for
men.  Please park in the DAC garage.
    RSVP to Rachelle Handschumacher at 313-937-2518.