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Subaru and Saturn Prepare Concept Vehicles for Worldwide Debut

7 October 1999

Subaru and Saturn Prepare Concept Vehicles for Worldwide Debut At L.A. Auto Show

    LOS ANGELES, Oct. 7 -- Subaru and Saturn are among the latest
automakers presenting exciting new concept vehicles which will make their
exclusive Worldwide debut at the Greater Los Angeles Auto Show.  Already, more
than a dozen concept and production vehicles will make their World debut,
further accenting the California Dreamin' 2000 theme.  The announcements will
occur during the L.A. Auto Show's Media Days on Thursday, January 6 and
Friday, January 7, 2000.
    Subaru will make international news by unveiling an entirely new concept
vehicle.  This marks the first time in more than a decade that Subaru has
introduced a significant new concept vehicle in North America.
    "The concept vehicle is being built exclusively for the L.A. Auto Show and
will showcase a new hybrid direction for Subaru," comments Hideki Ishido, vice
president of product planning at Subaru of America.  "This all-new vehicle,
which is being built in the U.S. and complements the show's California
Dreamin' theme, embraces both our hybrid utility and driving performance
strategies, while simultaneously presenting new ideas in people and cargo
packaging."
    The L.A. Auto Show is equally important to Saturn which will make dramatic
news when it unveils a new concept vehicle for the first time in its 14-year
history.  Saturn Corporation Chairman and President Cynthia Trudell will
oversee the introduction that foretells the automaker's future design
direction.
    "The L.A. Auto Show and its California Dreamin' theme ideally fits with
the type of vehicle that will receive its worldwide debut," says Trudell.  "We
are pleased to be breaking new ground for Saturn by introducing this exciting
new vehicle in front of all our media friends at the first major auto show of
the season."
    Joining Subaru and Saturn with significant Worldwide concept vehicle
introductions are DaimlerChrysler, Ford, General Motors and Volkswagen.  These
debuts will be augmented by additional automakers introducing their newest
production vehicles.
    Many automakers are taking advantage of the show's California Dreamin'
2000 theme, which celebrates the global impact of California's influence on
automobile design and development, and incorporating it into their vehicle
designs and exhibit properties.  An integral element of the theme will be a
special multi-dimensional student exhibit celebrating the 70th anniversary of
the Art Center College of Design, which has graduated some of today's leading
automobile designers who are influencing tomorrow's transportation trends.