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Daewoo Leganza Rated in Top Three For Consumer Appeal

11 October 1999

Daewoo Leganza Rated in Top Three For Consumer Appeal by J.D. Power & Associates
    COMPTON, Calif., Oct. 8 -- After only its first year of sales
in the U.S., the Daewoo Leganza has proven that it stands out from
competition.  In the J.D. Power & Associates 1999 Automotive Performance,
Execution and Layout (APEAL) Study, consumers placed Leganza among the top
three in the Entry Midsize Category for having "the most things gone right"
with their new vehicles.
    "To have gained such status in our first year is unbelievable," said D.J.
Lee, president of Daewoo Motor America.  "It shows we're on the right track
with our innovative styling, our ride and handling and our attention to
interior details."
    The APEAL Study is based on responses from nearly 88,000 new vehicle
owners and measures what excites and delights owners with their new vehicles'
features and design.  Owners provide ratings on over 100 vehicle attributes in
eight specific categories: vehicle styling; engine and powertrain; comfort and
convenience; ride and handling; seats; heating, cooling and ventilation;
cockpit and instrument panel; and sound system.
    "We knew we were building high quality products," continued Lee.  "Now we
know how highly customers think of our efforts."
    Daewoo Motor America sells the subcompact Lanos, the compact Nubira, and
the mid-size luxury Leganza through a rapidly expanding network of more than
200 retail outlets in 42 states nationwide.  The Korando, Daewoo's first sport
utility vehicle, is anticipated to be available for sale in spring 2000, and
will make its U.S. debut at the 2000 Los Angeles International Auto Show.

    Daewoo Motor America, Inc. is based in Compton, CA and is the U.S.
subsidiary of Daewoo Motor headquartered in Seoul, Korea.  Daewoo Motor
operates 18 manufacturing facilities in 14 countries and has sales operations
in more than 180 countries.