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Blue Book Pricing on Dealership Web Sites

27 October 1999

Blue Book Pricing on Dealership Web Sites

    IRVINE, Calif., Oct. 26 -- Kelley Blue Book has announced
PriceLink, a new service which enables auto dealers to provide new and used
car pricing directly to consumers from the dealers' own Web sites.  With
PriceLink, dealers can provide their Internet shoppers with several options.
Dealers can show consumers how much their cars are worth with Blue Book
trade-in values, as well as offer Blue Book suggested retail values for used
cars they have for sale.  Another option for dealers is to show new car
prices, either just MSRP or invoice and MSRP.
    Auto dealers have already begun to endorse PriceLink.  Lee Miller, General
Manager of Showcase Chevrolet, Westminster, CA states, "We believe our
customers appreciate the service and are more trusting of Showcase Chevrolet
because we suggest they be informed."  Matt Wolchock, Internet Manager of
Holman Auto Group, New Jersey and Florida added, "What a great tool to build
customer confidence!"
    The service, which costs $500 a year, allows dealers to frame the pricing
content of Kelley Blue Book's Web site, the most popular automotive site on
the Internet.  All advertisements and other services are removed.
    "The consumer sees the Blue Book pricing they have come to trust, but the
experience stays complete within the dealer's normal site navigation," said
Stephen Henson, Director of Marketing and Business Development for Kelley Blue
Book.  "There's no chance of the consumer wandering off to other sites."
    The nation's largest dealer Website developer, The Cobalt Group, has
partnered with Kelley Blue Book to offer the service for free to its dealer
clients.  "Internet sites that attract and retain the most customers are the
ones that provide the most information, choice and control," said John Holt,
Co-CEO of The Cobalt Group.  "PriceLink helps Cobalt build dealer Web sites
that are one-stop, full-service destinations for online car shoppers, and the
Kelley affiliation enhances the dealers' reputation and brand image."  A
number of other dealer Website developers have also agreed to create the
PriceLink experience for their dealers.
    Since 1926, Kelley Blue Book has been the nation's leading provider of
automotive pricing and value information.  The nation's most popular
automotive Web site, kbb.com, attracts 2.5 million unique visitors a month
generating over 16 million pricing reports on new and used vehicles.  Kelley
Blue Book continues to enhance the consumer experience, positioning themselves
as a one-stop shopping guide for the car buyer.