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Mercedes-Benz Expands Offering in 1999 Holiday Catalog

1 November 1999

Mercedes-Benz Expands Offering in 1999 Holiday Catalog Find Unique Gifts, Children's Toys and Personal Accessories from the Collection

    MONTVALE, N.J., Oct. 29 -- Aficionados of Mercedes-Benz will
discover holiday shopping heaven in the all-new 1999 holiday catalog, The
Collection.  Whether looking for an ideal gift, or browsing for a personal
reward, The Collection offers an exclusive assortment of top-quality Mercedes-
Benz merchandise.
    The Collection contains over 200 personal accessories, ranging from
logo-wear and model cars to handcrafted luggage and high-performance mountain
bikes.  "Through Mercedes-Benz personal accessories, we give everyone who has
enthusiasm and passion for our brand the opportunity to express it, whether
they're behind the wheel or engaged in leisure activities," said Glenn Rizzo,
manager, personal and automotive accessories at Mercedes-Benz USA, Inc.
    The Collection features an extensive selection of new accessories
specifically designed for Mercedes-Benz and its diverse clients.  One unique
addition is New York-based handbag designer Laura Pearson's black leather
totes.  Handcrafted from calf leather in Italy, they are exclusively created
for Mercedes-Benz.  For the very youngest generation of Mercedes clients, The
Collection includes a bright orange electric toy dump truck, emblazoned with
the Mercedes-Benz three-pointed star.  Great stocking-stuffer gifts range from
an expanded collection of model cars -- spanning the entire model line, as
well as vintage and motorsport editions -- plus pens, key rings, lighters and
travel mugs.
    Exclusive Mercedes-Benz merchandise ranges in price from $18 for a silver
finished pewter key ring to $3,950 for the 2000 Super Light Mountain Bike.
Since Mercedes-Benz began offering exclusive merchandise in 1994, personal
accessories sales have doubled, with the month of December consistently
marking the best performing month due to holiday season accessory sales.  Some
of the most popular items are Mercedes-Benz small-scale models, pens and key
chains.
    Holiday shoppers have until the week of December 6th to order Mercedes-
Benz merchandise that will be shipped via regular mail.  The deadline for
FedEx orders is the week of December 20th.
    Exclusive Mercedes-Benz personal accessories can be ordered through any
authorized Mercedes-Benz dealer or through MBUSA's Client Assistance Center at
1-800-For-MERCedes.
    Additional Mercedes-Benz personal and automotive accessories can be
ordered online -- on a select scale -- by accessing the Mercedes-Benz
corporate Web site http://www.MBUSA.com, or through its own Web address,
http://www.MercedesCollection.com.