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Driver's Direct (R) Now Selling Direct-to-Consumer Auto Insurance in Wisconsin

9 November 1999

Driver's Direct (R) Now Selling Direct-to-Consumer Auto Insurance in Wisconsin

    SOUTHFIELD, Mich., Nov. 8 -- Driver's Direct, a program of
All Nation Insurance Company, is now offering its comprehensive, affordable
auto insurance to Wisconsin drivers.  Driver's Direct has 'opened the doors'
this month with limited print media.  It will be followed by a broadcast
campaign in selected Wisconsin television markets.  "All our indicators
suggest Wisconsin will be terrific for us," said Peter Feeney, Vice-President
of Driver's Direct.  "We're looking forward to a long-term relationship with
our Wisconsin customers."
    Driver's Direct, based in Southfield, Michigan, has over 30 years'
experience writing auto insurance.
    Driver's Direct was established specifically to offer drivers a
hassle-free way to get comprehensive, affordable auto insurance coverage,
backed by personalized service.
    Their direct-to-the-consumer approach has provided many consumers with
tremendous savings on their auto insurance premiums.  Driver's Direct backs
their policies with a nationwide network that provides instant and
personalized claim service, 24 hours a day, 7 days a week.  For a free quote
call Driver's Direct at 888-869-1347.
    Wisconsin is the fourth state to become a part of the Driver's Direct
market area following Iowa, Illinois and Nebraska.  Driver's Direct plans to
add several states in the Midwest region over the next two years.