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DUCATI MH90 Evoluzione - The First Bike to Enter the Internet

5 December 1999

    BOLOGNA, Italy, -- Motorcycle manufacturer Ducati Motors is calling the 
MH900 Evoluzione the first bike of the new millennium.  It is the first bike 
to "enter Internet e-commerce and is the first bike with world pricing".

    Available in a limited edition  only, its combination of classic  
beauty and high technology is unique.  As distinctive as our new motorcycle is, 
so is our way of bringing it to our customers.

    When  visiting the MH900e page at the Ducati website, Ducati fans will find
photos, specifications and everything they want to know about the MH900e.  
Then, starting January 1, 2000 at 00:01 GMT, with the click of a button, customers 
can reserve an MH900e to be built specifically for them.  When a customer's 
reservation is confirmed, it will be added to the official MH900 Evoluzione 
Owner Registry.

    Once built, the MH900e will be sent to a local authorized Ducati Dealer
in a special protective case.  The dealer will perform all final inspections then 
hand over the keys.  Deliveries will  begin  in mid-summer 2000.

    "Once again," said Federico Minoli, Chairman and Chief Executive Officer
of Ducati  Motor, "our motorcycles and distribution are at the  cutting
edge.   With the  MH900e, Ducati has become the first motorcycle  company in
the  world  to use e-commerce as the unique method of  sale.   I am confident
that  the MH900e with its style, innovation, creative  design and  technology
will be the perfect motorcycle to  start  off  the  new millennium."

    The pricing of the MH900e is equally innovative with the price remaining
the same throughout the world: 15,000 Euro.

    Please  note:  The  price quoted for the American continent is suggested
retail, for Europe it is key-in-hand pre-luxury tax, and for the rest of the
world it is pre-tax.

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized 
by unique engine features, innovative design, advanced engineering and overall 
technical excellence. Ducati has won eight of the last ten World Superbike 
Championship titles and more  individual victories than the competition put 
together.  The Company produces motorcycles in four market segments which 
vary in their technical and design features and intended customers: Superbike, 
Supersport, Monster and SportTouring.  The company's motorcycles are sold in 
more than 40 countries worldwide, with a primary focus in the Western European 
and North American  markets.