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How About a Gift for Your Car This Holiday Season?

9 December 1999

How About a Gift for Your Car This Holiday Season?
    DIAMOND BAR, Calif., Dec. 9 -- We spoil our kids and pamper
our pets, right?  So, why not something special for you (and just say it's for
that steel-framed friend in the driveway) this gift-giving season?  Whether
you're a Gen-Y auto enthusiast, or a Soccer Mom on the run, there are hundreds
of ways to treat yourself (and that transportation workhorse) while enhancing
your ride throughout the New Year.
    A world of custom auto products -- many you can easily install yourself --
could be the perfect present.  They increase a vehicle's style while adding a
voice to your self-expression. They're products you'll find indispensable at
work, as well as at play, while keeping a keen eye on automotive safety,
according to the Safety Equipment Market Association.
    Gifts that convey your style and self-expression -- We all want to do
something special to our vehicle.  Be you an outdoor enthusiast, a "weekend
warrior," or commuter rushing to finish that holiday shopping, it all comes
down to a matter of self-expression.

    * Stocking stuffer ideas:  custom cup holders, side-window wind
      deflectors, custom decals, a stylized shift knob, a soft cloth car
      cover, or head/tail light covers

    * Something for under the tree:  storage consoles, custom floor mats, a
      multi-disk CD changer, running boards, or an auxiliary light kit

    * Gifts that sparkle in the driveway:  custom wheels, a truck bed liner, a
      custom sunroof, specialty paint treatment, a rear spoiler, or dynamic
      ground effects kit

    Indispensable presents for work -- From construction workers to venture
capitalists, and from the loading dock to the docking station, everyone needs
to be comfortable and productive on the road.  With the help of custom auto
products, these varied needs can be met with unique technology and utility
products.

    * Stocking stuffer ideas:  a seatbelt cover or adjustor, a docking port
      for your pager, a cell phone holder/charging unit, or a steering wheel
      sling for your laptop computer

    * Something for under the tree:  a tire-monitoring system, an equipment
      tie-down system, a massaging seat insert, or a trunk organizer

    * Gifts that sparkle in the driveway:  a new ergonomic seat; a truck bed
      extender or lift gate; a custom toolbox or side rail storage system; or
      an on-board computer system

    Auto accessories that help you play -- Combine convenience with technology
and you'll enhance the fun factor in every automotive outing.  Custom auto
products are designed and available for fun and entertainment on the road.

    * Stocking stuffer ideas:  a CD storage system, enhanced stereo speakers,
      or custom waterproof seat covers, or a set of high-performance spark
      plugs

    * Something for under the tree:  a backpack-style clutter manager, a GPS
      navigational system, an on-board TV and VCR entertainment system, or a
      high-flow air filter

    * Gifts that sparkle in the driveway:  high performance tires, a locking
      roof rack storage unit, a pop-up truck bed tent, a carpeted bed liner,
      or a custom lift or lowering kit

    Focusing on driving safety -- Discover new and exciting custom auto
products that continue to expand a vehicle's safety zone, keeping kids secure
and providing parents peace of mind while driving.

    * Stocking stuffer ideas:  a self-dimming electronic rearview mirror, a
      wide-angle side-mirror, a license plate frame with backup warning
      system, child seatbelt adaptors, or a remote entry system

    * Something for under the tree:  a battery extender unit, an emergency
      roadside kit, a remote-controlled jack, or an anti-theft system
      featuring a built-in pager

    * Gifts that sparkle in the driveway:  run-flat or nail-guard tires, a
      special signal mirror that warns drivers in your "blind spot," or a
      custom brake system upgrade

    Need more custom auto gift ideas?  Head out on the Internet superhighway
to http://www.enjoythedrive.com and discover a world of ideas to help every day
drivers and auto enthusiasts alike find new and better ways to enjoy the
drive.