Geoworks and Jiffy Lube Offer Discounted Oil Changes to on-the-go Mobile Consumers
11 January 2000
Geoworks and Jiffy Lube Offer Discounted Oil Changes to on-the-go Mobile Consumers Geoworks' Mobile Attitude Enables Jiffy Lube to Target Mobile Customers
ALAMEDA, Calif., Jan. 11 --
Geoworks Corporation , a leading provider of mobile media and
e-commerce services for the business and consumer markets, and Jiffy Lube, the
leading national chain of automotive oil change retailers, have partnered to
offer discounts. Jiffy Lube will offer discounts on oil changes to San
Francisco Bay Area subscribers of Mobile Attitude, Geoworks' suite of mobile
content and e-commerce services.
Mobile Attitude subscribers can now receive significant discounts on
Signature Service oil changes from Jiffy Lube via short text messages with
embedded promotional codes on their digital cell phones, WAP phones or
alphanumeric pagers. After they have received a Jiffy Lube promotion via
Mobile Attitude, subscribers can visit participating Jiffy Lube locations in
the San Francisco Bay Area and simply show the Jiffy Lube message on their
cell phones or pagers to redeem the discount.
"Jiffy Lube and Geoworks understand the busy lifestyle of the mobile
consumer and want to make routine auto maintenance easier and more convenient
for them," said Rhonda Jobe, vice president of marketing of Geoworks. "We are
thrilled that Jiffy Lube has chosen Mobile Attitude as the most effective way
to communicate directly with mobile consumers."
To sign up for Mobile Attitude and begin receiving messages from retailers
such as Jiffy Lube, consumers with digital cell phones or alphanumeric pagers
simply visit the Mobile Attitude Web site at http://www.mobileattitude.com.
At the site, they select the promotional categories that fit their interest,
and indicate the days and times that are most convenient for them to receive
discount messages from Mobile Attitude. Soon after, they will begin to
receive text messages with valuable promotional offers direct to their mobile
devices.
"Mobile Attitude is a service that enables Jiffy Lube to communicate
directly with potential customers when they are on the road, using their
mobile phone or pager," said Gary Lillian, senior vice president of marketing
and advertising for Jiffy Lube. "This partnership allows us to specifically
target promotional offers to people who want to receive them when it is most
convenient for them to stop in for an oil change."
About Mobile Attitude
Besides the discount and promotion service, Mobile Attitude subscribers
can sign up for a reminder service that enables them to receive personalized
reminders about important events and appointments direct to their cell phones
or pagers right when they need the information most. In the coming months,
Geoworks will continue to add additional Mobile Attitude services to suit the
lifestyles of busy mobile consumers. Users can sign up for any service as
well as modify their profiles by visiting the Web site at
http://www.mobileattitude.com.
The discount and promotion service is the only mobile commerce service
that enables consumers to redeem shopping offers on the spot from their phone
or pager at a variety of Bay Area stores and restaurants anytime, anywhere.
Besides Jiffy Lube, national and Bay Area retailers offering in-store
redemption of Mobile Attitude offers include T.G.I. Friday's, United Artist
Theaters, Roundtable Pizza, Seattle's Best Coffee, Confetti Le Chocolatier,
Dublin Fishery, Escape from New York Pizza, Grain D'Or, Marlin's Car Wash,
Passion for Hair and Skin, Sponge's Car Wash, Systems Pelage, Trade Stylings
Co. and Waterworld.
In addition, several Mobile Attitude merchants offer discounts and
promotions that can be redeemed by calling a toll-free number. These
retailers include Virgin Megastores, ValueAmerica, Bill Graham Presents, CD
World, Opals International Jewelers, Proflowers.com, ShopWireless.com,
Magmall.com, ShopSports.com, FlowersUSA, Mrs. Beasley's and Everything
Wireless.
Mobile Attitude is powered by Geoworks patented server technology and
operates independently of wireless carriers.
About Geoworks
Geoworks Corporation is a leading provider of mobile e-commerce and
information services for the business and consumer markets. The company
offers Internet-based information services, including advertising-sponsored
content, to the growing universe of digital mobile phones and pagers. Based
in Alameda, California, the company has international offices in Japan and the
United Kingdom, and can be found on the World Wide Web at
http://www.geoworks.com.
In keeping with U.S. law, Geoworks notes that this press release includes
forward-looking statements, including the emergence of, and Geoworks'
participation in, the mobile services market. Actual results may vary
significantly due to various risks and uncertainties. Those include, but are
not limited to, the following: i) the mobile services market may not emerge
to the degree or timing anticipated; and ii) new technologies and new services
are inherently subject to development, timing and consumer acceptance risks.
Additional information is available in the Risk Factors and Business
discussions in the Company's Forms 10-K, 10-Q and other filings available from
the Company or from the Securities and Exchange Commission.
